Privacy Statement

PRIVACY POLICY

Effective Date: August 11, 2026.

1. Introduction.

This Privacy Policy describes Litehouse’s data practices regarding information within its scope, including the choices available to you. Unless otherwise stated, “information” or “personal information” means information that identifies, relates to, or is reasonably capable of being associated with an individual or household.

This Privacy Policy applies to information we collect where we control the purposes and means of processing, specifically through our websites, apps, emails, or other online services that link to this Privacy Policy (the “Service”) as well as from other sources described below. Your use of the Service is subject to our Terms of Service.

This Privacy Policy does not apply to:

• The practices of third parties we do not control.
• Information collected in the context of job applications or employment with us.
• Information that has been anonymized or, to the extent permitted by law, deidentified.

If you are a resident of the U.S., see our U.S. State-Specific Disclosures.

See Contact Us for our contact details.

2. Collection.

We collect the following categories of information:

• Contact Identifiers, including your name, email address, postal address, and phone number.
• Characteristics or demographics, including your country of residence.
• Commercial information, including records of products or services you purchased, obtained, or considered.
• Account credentials, including your username, password, password hints, and other information used for authentication or account access.
• Payment information, including your payment instrument number (such as a credit or debit card number), expiration date, and security code as necessary to process your payments. This information is processed by our payment processors.
• Content, including any content within messages you send to us (such as feedback or questions).
• Device identifiers, including your device’s IP address and Ad ID.
• Device information, including your device’s operating system and browser (e.g., type, version, and configuration), internet service provider, and regional and language settings.
• Internet or other network activity, including your browsing history and interactions with the Service, such as the features you use, pages you visit, content you view, purchases you make or consider, time of day you browse, and referring and exiting pages.
• Non-precise location data, such as location inferred from an IP address or generalized to a city or postal code level.
• Inferences, preferences, or other insights we derive from the information described above.

Some of the information we collect may be considered sensitive under applicable law. See our region-specific disclosures for details.

3. Sources.

We collect information from the following sources:

• Information you provide through the Service. When you use the Service, you may be asked to provide information to us, such as when you register for an account, make a purchase, sign up for our newsletters, participate in a promotion, respond to surveys, post content, or contact support. Please do not provide any information that we do not request.
• From your device. When you use the Service, we and third parties we work with automatically collect information from your browser or device using cookies and other tracking technologies. See Cookies and Other Technologies.
• Through our business relationship with you. To the extent you engage with us on behalf of another business, we collect information relating to you and that business. This information is not subject to this Privacy Policy except as required by applicable law.
• From third parties. We obtain information from third party sources, including:
  • Third party vendors and related parties we work with in connection with receiving analytics, advertising, security, and fraud prevention services.
  • Social media platforms with which you interact. For example, when you engage with our social media channels, we may collect information associated with your profile. We may also receive additional information from the social media platform that you have authorized the platform to disclose to us. If you publicly reference us, we may feature your post in our Service or marketing materials.
  • Business partners that offer co-branded services, sell or distribute our products, or engage in joint marketing or promotional activities.
  • Public sources, such as data in the public domain.
• Where we generate the information. We generate information based on information we collect from the various sources described above.

4. Cookies and Other Technologies.

This section describes the types of tracking technologies we use to automatically collect information from your browser or device. See Your Privacy Choices to exercise choice around tracking technologies.

• Cookies. Cookies are browser-based text files placed on your browser when you visit a website, open or click on an email, or interact with an advertisement. There are various types of cookies, including session cookies (which expire when you close your browser) and persistent cookies (which remain until a set expiration date or until you manually delete them). Cookies may be first party (served directly by us) or third party (served by third parties we work with).
• Pixels. Pixels (also known as web beacons) are pieces of code embedded in a service. There are various types of pixels, including image pixels (typically one-pixel transparent images) and JavaScript pixels (which execute code). Pixels are often used in conjunction with cookies. When you access a service that contains a pixel, the pixel may allow us or a third party to collect information from your browser or device, or to place or read cookies on your browser.

We use these tracking technologies for various purposes, including to operate our Service, personalize your browsing experience, prevent fraud, improve security, perform measurement and analytics, and provide advertising (including targeted advertising).

5. Purposes for Collection and Use.

We collect and use information for the following purposes:

• To provide services, including operating and maintaining the Service.
• To personalize your experience, including showing you content we believe may be of interest to you.
• To communicate with you, including sending transactional and marketing messages by email.
• To understand usage and trends, including through surveys you respond to and tracking technologies incorporated into the Service (such as Google Analytics).
• To improve products and services, including training models and algorithms.
• For advertising purposes. We work with various third parties, such as ad agencies, ad networks, publishers, social media platforms, and technology providers, to deliver and measure ads. For example, we place ads on third party websites or platforms that use tracking technologies to serve the ads, measure ad performance, detect ad fraud, limit how often ads are shown, and provide reporting and analytics. If you visit our Service after viewing or interacting with one of our ads on a third party website or platform, tracking technologies on our Service will help us attribute your visit and understand ad effectiveness.Some advertising we engage in may be “targeted advertising,” which is the practice of showing you more relevant or personalized ads based on your activity over time and across non-affiliated services. Targeted advertising often involves us incorporating third party tracking technologies into our Service or disclosing (often hashed) identifiers, such as email addresses or Ad IDs, with third parties. These third parties then match our data with their own (or their partners’ data) to deliver ads to you or similar audiences. For example, we incorporate the Meta pixel on our website to serve ads to Meta audiences based on the data we provide.We also use audience modeling services, where we and a partner each disclose (often hashed) identifiers to a technology provider. The technology provider then matches common factors between our and the partner’s data to help us understand audience overlap and improve campaign performance.
• To administer promotions. If you enter a promotion, you agree to the official rules, which may allow us, the sponsor, or related parties to use your information as described in this Privacy Policy. Where permitted by law, this includes us using your name, voice, or likeness in advertising or marketing materials.
• For security, compliance, and enforcement, including preventing, detecting, investigating, and responding to fraud, misuse, policy or legal violations, or threats to safety.
• At your direction, including where you instruct us to use your information in a specific way or where we notify you and obtain your consent.
• Non-personal information. We may anonymize or deidentify information so it is no longer considered personal information under applicable law. Where we deidentify information, we commit to maintaining and using the deidentified information in deidentified form and not attempt to reidentify it. We may use non-personal information for any purpose permitted by law.

We use artificial intelligence (AI), including machine learning technologies, to support the purposes described above. This includes helping us provide the services, personalize experiences, understand usage and trends, improve products and services, promote security, compliance, and enforcement, and otherwise automate internal processes. Our use of AI may involve training models on aggregated or deidentified data, and, where permitted by law, on personal information.

See Your Privacy Choices to exercise choice around our collection and use.

6. Disclosure.

We disclose the information we collect for the purposes described in this Privacy Policy. The categories of persons to whom we disclose information include:

• Service providers. Many of the third parties we work with are service providers that collect and process information on our behalf. Service providers perform services for us, such as payment processing, data analytics, marketing and advertising, website hosting, and technical support. To the extent required by law, we contractually prohibit our service providers from processing information they collect on our behalf for purposes other than performing services for us, although we may permit them to use non-personal information for any purpose permitted by law.
• Third party vendors and related parties. Some of the third parties we work with independently control the purposes and means of processing your information. For example, we disclose information to vendors that provide analytics, security, and fraud prevention services to us. We also disclose information to ad networks, technology providers, and other third parties that help provide targeted advertising.
• Business partners. We disclose information to our business partners in connection with offering co-branded services, selling or distributing our products, or engaging in joint marketing or promotional activities.
• Affiliates. We disclose information to our affiliates and related entities, including where they act as our service providers subject to this Privacy Policy or use the information in accordance with their own privacy policies.
• Recipients in a merger or acquisition. We disclose information in connection with, or during negotiations of, any proposed or actual merger, purchase, sale, or any other type of acquisition or business combination of all or any portion of our assets, or transfer of all or a portion of our business to another business.
• Recipients for legal, security, and enforcement purposes. We disclose information to comply with the law or other legal process, and where required, in response to lawful requests by public authorities, including to meet national security or law enforcement requirements. We also disclose information to protect the rights, property, life, health, security, and safety of us, the Service, or anyone else.
• Recipients at your direction or with your consent. We disclose information where you direct us to do so or with notice to you and your consent.
• Non-personal information. We may disclose non-personal information for any purpose permitted by law.

See Your Privacy Choices to exercise choice around our disclosures.

7. Third Parties.

Our Service may link to or be incorporated with websites and online services controlled by third parties. In addition, we may integrate technologies into our Service, including those described in Cookies and Other Technologies, that are controlled by third parties. Except where third parties act as our service providers, they (not us) determine the purposes and means of processing your information.

8. Your Privacy Choices.

This section describes the choices available to you regarding your information.

Region-Specific Choice.

Some regions offer additional choice. If you are a resident of the U.S., see our U.S. State-Specific Disclosures.

Emails.

To stop receiving marketing emails, follow the unsubscribe instructions near the bottom of such emails, or email us at as set out in the Contact Us section below with the word UNSUBSCRIBE in the subject field of the email. Please note that you cannot opt out of transactional emails.

Browser and Device Controls.

• Cookies and pixels. You may be able to manage cookies through your browser settings. When you manage cookies, pixels associated with such cookies may also be impacted. Please note that cookie management only applies to our website. If you use multiple browsers, you will need to instruct each browser separately. If you delete or reset your cookies, you will need to reconfigure your settings. Your ability to limit cookies is subject to your browser settings and limitations.
• Third party opt-out tools. Some third parties we work with offer their own opt-out tools related to information collected through cookies and pixels. To opt out of your information being used by Google Analytics, visit https://tools.google.com/dlpage/gaoptout. We are not responsible for the effectiveness of their tools.
• Industry opt-out tools for targeted advertising. Some third parties we work with follow the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising, which offers its own opt-outs tools for targeted advertising. For details, visit https://youradchoices.com/control. We are not responsible for the effectiveness of these tools.

9. Children.

The Service is not directed toward children under 16 years old. If you are a parent or guardian and believe we have collected information from children in violation of applicable law, contact us as set out in the Contact Us section below.

10. Security.

We implement and maintain reasonable administrative, physical, and technical security safeguards to help protect information about you from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction. Please note that transmission via the internet is not completely secure and we cannot guarantee the security of information about you.

11. Retention.

We retain information for the length of time that is reasonably necessary for the purpose for which it was collected, and as necessary to comply with our legal obligations, resolve disputes, prevent fraud, and enforce our agreements.

12. International Transfer.

We are based in the U.S. Your information may be transferred to and processed in the U.S. or another country where we operate. Where required by applicable law, we will provide appropriate safeguards for data transfers.

13. Changes to this Privacy Policy.

We reserve the right to revise and reissue this Privacy Policy at any time. Any changes will be effective immediately upon posting of the revised Privacy Policy. Your continued use of our Service indicates your consent to the Privacy Policy then posted. If the changes are material, we may provide additional notice to you, such as through email or prominent notice on the Service.

14. Contact Us.

The controller responsible under this Privacy Policy is:

Litehouse, Inc. (“Litehouse,” “we,” “our,” or “us”)

100 Litehouse Drive

Sandpoint, ID 83864

privacy@litehouseinc.com

If you have any questions about our data practices or experience difficulty accessing this Privacy Policy, contact us using the postal or email address above. To exercise any choices available to you, follow the instructions provided in the relevant sections of this Privacy Policy.

15. U.S. State-Specific Disclosures.

This section applies to residents of California or any other U.S. state that has enacted a comprehensive state privacy law (each, a “Consensus State”). For purposes of this Privacy Policy, Consensus States include Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia. This section does not apply to residents of other states except as expressly provided herein.

Notice at Collection

Our data practices are as follows:

• Collection. In the past 12 months, we have collected the categories of personal information set out in the Collection section above.
• Sources. The categories of sources from which we collect personal information are set out in the Sources section above
• Purpose. The specific purposes (including business and commercial purposes) for collecting and using personal information are set out in the Purposes for Collection and Use section above.
• Disclosure. The categories of persons to whom personal information is disclosed, including service providers for business purposes, are set out in the Disclosure section above. We disclose the categories of personal information listed in the Collection section above to service providers for business purposes.
• Sales, Shares, and Targeted Advertising. Some of our disclosures of personal information to third parties may be considered a sale or share for cross-context behavioral advertising purposes under applicable law. We also may process your personal information for purposes of targeted advertising as defined by applicable law. The categories of personal information we sell, share, or process for targeted advertising purposes include: identifiers, characteristics or demographics, commercial information, content, internet activity, non-precise geolocation data, and inferences drawn from any of the above. The categories of third parties to whom we sell, share, or disclose your personal information for targeted advertising purposes include, where applicable, vendors and other parties involved in cross-context behavioral advertising. We do not sell or share the personal information of consumers we know are under 16 years old.
• Profiling. We do not process personal information for purposes of profiling in furtherance of decisions that produce legal or similarly significant effects concerning consumers.
• Sensitive Data. We collect, use, and disclose sensitive personal information only for the permissible business purposes for sensitive personal information under applicable law. We do not sell or share sensitive personal information to third parties.
• Retention. The criteria used to determine the period of time we retain your personal information is set out in the Retention section above.

Rights

This section sets out your rights. See Exercising Rights below for details on how to exercise your rights.

• Verifiable Requests.For California residents, you have the right to:
  • Know what personal information we have collected about you, specifically have the right to know the categories of sources from which personal information was collected, the business or commercial purposes for collecting, selling, or sharing personal information, the categories of personal information that we sold, shared, or disclosed for a business purpose, the categories of third parties to whom we disclosed personal information, and the specific pieces of personal information we have collected about you;
  • Correct inaccurate personal information we maintain about you; and
  • Delete personal information that we have collected from you.

  For Consensus State Residents, you have the right to:

  • Confirm whether or not we are processing your personal information, and in some regions, confirm the categories of personal information we have processed;
  • Access your personal information;
  • Correct inaccuracies in your personal information;
  • Delete your personal information;
  • Obtain a copy of your personal information that you previously provided to us in a portable and readily usable format

  If you are a Minnesota or Oregon resident, you also have the right to obtain a list of the specific third parties to which we have disclosed personal data.

  If you are a Delaware or Maryland resident, you also have the right to obtain a list of categories of third parties to which we have disclosed your personal data.

  If you are a Connecticut or Rhode Island resident, you also have the right to obtain a list of the specific third parties to which we have sold personal information.

• Opt-Out of Sales, Shares, and Targeted Advertising. You have the right to opt-out of us selling or sharing for cross-contextual advertising purposes your personal information to third parties, or processing your personal information for targeted advertising purposes.
• Revocation of Consent. You have the right to revoke consent previously given to us that we rely on to process your personal information. If you withdraw consent, you may not be able to receive certain services dependent on that consent.
• Nondiscrimination. You have the right not to be discriminated against for exercising any of your rights.
• Appeals. You have the right to appeal our decision in response to your requests.
• Authorized Agents. You may exercise your rights through an authorized agent.

Exercising Rights

This section sets out how to exercise your rights.

• Verifiable Requests. Verifiable requests require us to verify your identity before fulfilling them. To exercise any of these rights, email us at privacy@litehouseinc.com (specifying the rights you wish to exercise). We will confirm receipt of and respond to your request consistent with applicable law. To verify your identity, we may require you to confirm receipt of an email sent to an email address that matches our records, provide us with details relating to your history with us, or provide additional information. If we cannot verify your identity, we may deny your request in accordance with applicable law.
• Sales, Shares, and Targeted Advertising. We do not typically associate information collected through tracking technologies on our website with other information in our systems. As a result, you may need to submit one opt-out for information collected through website tracking technologies, and a separate opt-out for other information in our systems (like your email address).For website tracking technologies: Enable a recognized opt-out preference signal in your browser (such as Global Privacy Control) or adjust your cookie preferences here. This opt-out will apply only to the browser in which it is set, and, if you delete or reset cookies or switch browsers, you will need to opt-out again.For information in our systems: Submit a request by emailing privacy@litehouseinc.com, use the opt-out setting in our app’s settings menu, or use the opt-out option in your account settings (if you have an account).If we can readily associate the information collected through website tracking technologies with other information in our systems, such as you are logged into your account when you submit the request or we maintain a pseudonymous profile associated with the browser or device from which you submit the request, we will apply the opt-out more broadly across our systems where feasible.
• Consent. To revoke consent, write us at the email or postal address set out in the Contact Us section above (specifying the consent you wish to withdraw). If you withdraw consent, you may not be able to receive certain services related to that consent.
• Authorized Agents. Authorized agents must submit requests through the specific methods designated herein. Except where prohibited by law, we will require written and signed proof of the agent’s permission.
• Appeals. To appeal, write us at the email or postal address set out in Contact Us and specify what you wish to appeal. We will review and respond to your appeal in accordance with applicable law. If we deny your appeal, you may submit a complaint to your Attorney General as follows: Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, Virginia.
• Limitations. Your rights are subject to exceptions and our data retention practices. To the extent permitted by law, rights requests must be exercised through the applicable designated method specified herein

Additional California Disclosures

• Shine the Light. If you are a California resident and have an established business relationship with us, you have the right to request a list of the categories of personal information (as defined by Shine the Light) disclosed by us to third parties for their own direct marketing purposes during the immediately preceding calendar year, along with the names and addresses of such third parties. To exercise this right, write us at the email or postal address set out in the Contact Us section above and specify that you are making a “California Shine the Light Request.” We will respond to requests received in accordance with Shine the Light.
• Do Not Track. We do not respond to Do Not Track signals.

Additional Connecticut Disclosures

• Large Language Models. We do not collect or use personal data to train large language models. However, when we sell personal data to third parties, they may use the data to train their own large language models. See their privacy policies for details.

Disclosures for Nevada

For Nevada residents, you have the right to opt-out of sales of your personal information to third parties. To exercise your right, following the opt-out process in Exercising Rights above. Your rights are subject to exceptions and our data retention practices.