Litehouse, Inc., a 100% employee-owned company and the No. 1 Refrigerated Salad Dressing (RSD) brand in the U.S.1, today announced its new Vice President of Retail Sales, Produce & Deli, Brad Horn, and the promotion of Chris Blanford to Senior Director of Marketing. Horn and Blanford’s extensive experience in consumer packaged goods and retail will help further drive Litehouse’s strategic sales and marketing initiatives.
“As Litehouse continues to grow, it’s important for us to continue establishing team leaders who will not only drive our key business strategies, but also represent our core company values and help lead our employee owners,” said Kelly Prior, President and CEO, Litehouse. “Brad and Chris have impressive experience and a history of driving strong results across key business areas, which will be valuable as we lay the groundwork for future initiatives.”
Horn has over 25 years of sales and marketing experience, including J.M. Smucker Company and Kraft Foods, where he held key leadership positions and grew business sales. In his new role as Vice President of Retail Sales, Produce & Deli, Horn will lead and oversee the Litehouse produce and deli sales team, which includes all Retail Sales Directors, National Account Managers, Regional Business Managers and Sales Managers. He holds a Bachelor of Science in hotel, restaurant and institutional management from Morehead State University and completed the food executive program at Cornell University.
In Blanford’s new role, he will continue to build Litehouse’s marketing strategy to support initiatives across all business channels, with a focus on driving innovation and brand awareness across Litehouse’s portfolio of brands. Blanford joined Litehouse in 2017 as Director, Consumer Marketing and Communications, and prior to joining Litehouse, held leadership roles in marketing and advertising on both the agency side and brand side. Blanford earned a Bachelor of Science in marketing from the University of Idaho.
About Litehouse, Inc.
Litehouse, Inc. is a leader in refrigerated salad dressings, dips, cheese, freeze dried herbs and other innovative and delicious products. Founded in Hope, Idaho in 1963, Litehouse is proud to be a 100% employee-owned company. Each of the employee-owners is committed to providing great-tasting, high quality food made with real ingredients and crafted with care. Manufactured at the company’s five U.S. facilities based in Idaho, Michigan, Utah and Virginia, Litehouse award-winning products are available in North America through general retail, e-commerce, foodservice, deli, club stores, and value-added goods such as meal and salad kits. For more information, visit www.litehousefoods.com, Facebook, Instagram, Pinterest and Twitter.
1 IRI UNIFY POS latest 52 weeks ending September 9, 2019