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Litehouse unveils refreshed branding for award-winning cheese line

Litehouse, Inc., a 100 percent employee-owned company and the nation’s premier refrigerated salad dressing, dip, herb and cheese company, is brightening up its award-winning cheese line with new branding and packaging. The new look for Litehouse® Simply Artisan leverages design cues from the recently refreshed core line of Litehouse dressings and dips, including modernized branding, top-down photography, eye popping color and easy-to-read flavor names.

Created with consumers in mind, the trend-setting design and color palette for Litehouse Simply Artisan illustrates the company’s commitment to crafting artisan cheese, and will help the premium domestic cheese brand stand out in-store. The entire Litehouse Simply Artisan line will be refreshed, including blue cheese and gorgonzola wheels and center cuts, and blue cheese, gorgonzola and feta cheese crumble cups and crumble pouches.

“Litehouse has a proud heritage in hand-crafted artisan cheeses, and the new Simply Artisan design highlights our commitment to creating great tasting and high-quality cheese,” said Krystle Turnbull, brand manager at Litehouse. “The updated branding will create a more consistent look across the Litehouse portfolio, and make it easier than ever for consumers to select the cheese brand they know and love.”

The new packaging spotlights the attributes that make Litehouse Simply Artisan a favorite among consumers and industry experts:

  • Handcrafted: keeping true to tradition, Litehouse artisan blue and gorgonzola cheeses are turned and salted by hand, to nurture the highest quality
  • Aged 100 days: Litehouse blue and gorgonzola cheeses are aged 100 days to ensure the signature, award-winning flavor has adequate time to develop
  • Award-winning: the premium domestic cheese brand has received numerous awards and accolades celebrating its technical qualities, aesthetics and signature flavor

To help consumers make informed food choices, the refreshed label features the new Food and Drug Administration (FDA) nutrition facts panel and clearly highlights that all Litehouse Simply Artisan cheeses are rBST free and gluten free.

The new Litehouse Simply Artisan packaging is launching in stores this summer, and IDDBA Show attendees can visit booth 5606 in Hall I for a first-look at the refreshed branding. To learn more about Litehouse Simply Artisan cheeses, please visit www.litehousefoods.com/.

About Litehouse, Inc.

Litehouse, Inc. started in the Hope, Idaho restaurant of the Hawkins family over 50 years ago. Since that time, it has become the leader in refrigerated salad dressings, dips, sauces, herbs, and cheese, manufacturing these delicious products at its three U.S. facilities based in Michigan, Utah and Idaho. Litehouse offers its diverse portfolio of products through general retail, e-commerce, foodservice, deli, member stores, and value-added goods where Litehouse products are featured in meal and salad kits. Litehouse is proud to be 100% employee-owned and each one of the employee owners carries on the high standards of quality and innovation. For more information, visit www.LitehouseFoods.com, FacebookInstagramPinterest and Twitter.

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