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Litehouse Spotlights Top Products & Innovations, New Marketing Campaign at IFPA Global Produce & Floral Show

SANDPOINT, IDAHO, October 25, 2022 Litehouse, the No. 1 Refrigerated Salad Dressing (RSD) brand in the U.S.1, is showcasing its latest product innovations and new “Litehouse in the House” marketing campaign at the International Fresh Produce Association (IFPA) Global Produce & Floral Show (booth #2031). Product highlights include new family size Garlic Ranch and Caesar dressings, and a first sampling of Creamy Italian dressing, which will ship in spring 2023.  The tailgate-themed booth will also feature Litehouse’s winning thick and creamy refrigerated dips, caramel dips and more.

Stimulating Sales with “Litehouse in the House” Marketing Campaign

Litehouse recently kicked-off “Litehouse in the House”, a multi-month marketing campaign to support retailers, inspire consumers and drive awareness and sales for the brand during football season in the lead up to the 2023 Big Game. The omnichannel campaign creates a targeted consumer experience across digital and in-store, including online videos, streaming radio ads and podcast endorsements, influencer engagement, recipe development, PR support, retailer-specific shopper marketing, email campaigns and instore POS, signage, displays and cross promotions.

Tailgating will be the core theme at the Litehouse IFPA booth, including a tailgate party on Saturday, October 29, with game day snacks, giveaways, prizes and college football on the big screen.

Family Size Dressings: Driving Category Growth with New Flavors

Value-size is a fast-growing RSD segment and Litehouse 20 oz Family Size Dressing & Dip is a category growth driver – the brand’s 20 oz Homestyle Ranch Dressing is the No. 1 best-selling product in the entire RSD category 2. Consumers love the convenient and easy-to-use squeeze bottle, as well as the broad variety of flavors, including Jalapeno Ranch, Chunky Blue Cheese, Thousand Island and the two newest 20 oz flavor extensions, Garlic Ranch and Caesar, one of the fastest growing salad dressing flavors in the RSD category.

Litehouse Garlic Ranch has a delicious creamy ranch flavor with a bold garlic twist that’s great on salads, wraps, sandwiches, burgers, and as a dip for chips, veggies, pizza, wings and more. Litehouse Caesar is a perfect blend of garlic, parmesan and just the right touch of anchovy to add robust flavor to any recipe. Its popularity in the 13 oz size made it a perfect addition to the family size format. The brand will also have a sneak peek of its upcoming 20 oz Creamy Italian dressing, which combines the fresh herb taste of basil, thyme, oregano, and parsley in a creamy parmesan base. Creamy Italian will be available for first ship in spring 2023 and IFPA attendees can sample the dressing at the Litehouse booth.

Litehouse Family Size Dressings & Dips come in 11 flavors, are gluten-free, do not contain any artificial colors, flavors or preservatives or high-fructose corn syrup and have an SRP of $6.99.

Delicious Dips That Drive Demand

Launched in the second quarter of 2022, Litehouse Refrigerated Dips & Spreads offer big, bold flavors in a thick and creamy format that makes an ideal dip for wings, pizza, and veggies, or as a spread for burgers and sandwiches. Litehouse dips are up 22% year-over-year and growing, and total distribution points are up 88% year-over-year3, illustrating that the versatile and flavorful dips are resonating with the market. Available in a 12 oz tub, Litehouse Dips & Spreads are made without high-fructose corn syrup, have no artificial colors, flavors or preservatives, and are gluten-free. They have an SRP of $3.99.

Caramel Dip: Sweet, Buttery and Craveable

Made with real butter and coconut oil for a smooth and sweet dip, Litehouse Caramel Dips are driving category growth, with an 18% lift in sales year-over-year3. Litehouse Caramel Dips are available in 16 oz tubs and a six-pack sleeve of 2 oz single-serve cups, which are great for lunches, after-school snacks, or eating on the go. Pumpkin Spice Caramel, a limited-edition flavor that is only available to ship from August through October, adds a beloved seasonal flavor to a classic dip. Litehouse Caramel Dip has an SRP starting at $3.99.

IFPA Global Produce & Floral Show attendees can visit booth 2031 to learn more about the latest product innovations from Litehouse. For more information, visit www.litehousefoods.com.

About Litehouse:

Litehouse, Inc. started in the Hope, Idaho restaurant of the Hawkins family over 50 years ago. Since then, it has become a leader in refrigerated salad dressings, dips, sauces, cheese, and other innovative consumer packaged goods, manufacturing these delicious products at its five U.S. facilities based in Idaho, Michigan, Utah, and Virginia. Litehouse offers its diverse portfolio of products through general retail, e-commerce, foodservice, deli, member stores, and value-added goods, where Litehouse products are featured in meal and salad kits. Litehouse is proud to be 100% employee-owned, and each one of the employee-owners delivers on high standards of quality and innovation.

For more information, visit www.litehousefoods.com, Facebook, Instagram, Pinterest, and Twitter.

1 IRI Total US Mulo and Nielsen Homescan

2 IRI Mulo, latest 52 weeks ending October 2, 2022

3 IRI latest 52 weeks ending October 2, 2022

Litehouse Celebrates Salad Season with a New Line of 40-Calorie Creamy Dressings

SANDPOINT, IDAHO, June 26, 2023 – Just in time for salad season, Litehouse®, the leader in refrigerated salad dressings in the U.S.1, is launching a delicious line of Creamy Dressings that are only 40 calories per serving. These new yogurt-based dressings that are lower in calories & fat continue to meet specific consumer dietary needs that don’t sacrifice on taste.

Summertime is Saladtime with LITEHOUSE IN THE HOUSE

SANDPOINT, IDAHO, May 15, 2023 – With warmer weather in the forecast, Litehouse® is celebrating National Salad Month (May) with its latest “LITEHOUSE IN THE HOUSE” campaign centered around salads – the unofficial food of the season according to 43% of consumers who say summer is the best time to eat salads1. From backyard barbecues to pool parties to picnics at the park, no summer hangout is complete without Litehouse dressings to help elevate any kind of salad, including traditional, pasta, potato salad and more.

Litehouse Adds Two Senior Hires to Support Brand Growth

Leading CPG Company Appoints Andy Juarez as Vice President of Operations and

Ryan Whitchurch as Director of Consumer Marketing  

SANDPOINT, Idaho, March 2, 2023 – Litehouse, Inc., a 100% employee-owned company and leader in refrigerated salad dressings, dips, sauces, cheese and other innovative consumer packaged goods, today announced the appointment of Andy Juarez as Vice President of Operations and Ryan Whitchurch as Director of Consumer Marketing.