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Pita Pit®, the fresh-grilled, flavor-filled innovator, announced the addition of a new plant-based protein offering across 170 U.S. locations with the launch of the Beyond Buffalo Ranch pita or salad made with Beyond Beef® Crumbles. The new menu item was developed exclusively by Pita Pit incorporating Beyond Meat®, Frank’s RedHot® and Litehouse® and is packed with 30 grams of plant-based protein.
The addition of Beyond Meat to Pita Pit’s menu grows the restaurant’s existing vegetarian-friendly offerings, provides more variety and addresses the growing demand of consumers who are incorporating plant-based protein into their meals when dining out.
The Beyond Buffalo Ranch pita and salad feature Beyond Beef Crumbles grilled in Frank’s RedHot Buffalo Sauce with avocado, romaine lettuce, tomatoes, green peppers, onions, cilantro, cheddar cheese, mojito lime seasoning and Litehouse Lite Ranch dressing, and is available as a pita wrap or salad. In addition to the new Beyond Buffalo Ranch menu item, customers can substitute the 100% plant-based Beyond Beef Crumbles in any of Pita Pit’s menu offerings.
“We’re constantly innovating and finding new ways to meet the changing dietary preferences and needs of customers including vegetarians, who have long been an important audience for our brand,” said Joni Hay-Smith, Brand Manager at Pita Pit. “The addition of Beyond Beef Crumbles to our menu provides more options for our customers looking to substitute a traditional protein with plant-based protein, without sacrificing taste and incorporates the beloved flavors of spicy buffalo sauce and cool and creamy ranch dressing.”
The Beyond Buffalo Ranch menu item and Beyond Beef Crumbles are currently available at U.S. Pita Pit locations nationwide.
About Pita Pit
Since opening its first restaurant in the U.S. in 1999, Pita Pit Inc. has continued to grow as one of the healthiest restaurant franchises in the country. Offering a healthier and more flavorful alternative to traditional fast-food, Pita Pit’s made-to-order pitas feature a customizable mix of freshly grilled protein, vegetables, cheeses and zesty sauces all flavorfully rolled into a delicious pita or salad. The company was founded in Ontario, Canada in 1995 and now boasts more than 580 locations across 11 countries. In 2019 Pita Pit landed on Entrepreneur Magazine’s Franchise 500 list. Learn more at www.pitapit.com.
About Beyond Meat
Beyond Meat, Inc. (NASDAQ: BYND) is one of the fastest growing food companies in the United States, offering a portfolio of revolutionary plant-based meats. Founded in 2009, Beyond Meat has a mission of building meat directly from plants, an innovation that enables consumers to experience the taste, texture and other sensory attributes of popular animal-based meat products while enjoying the nutritional and environmental benefits of eating its plant-based meat products. Beyond Meat’s brand commitment, “Eat What You Love™,” represents a strong belief that by eating its portfolio of plant-based meats, consumers can enjoy more, not less, of their favorite meals, and by doing so, help address concerns related to human health, climate change, resource conservation and animal welfare. Beyond Meat’s portfolio of fresh and frozen plant-based proteins are currently sold at approximately 58,000 retail and foodservice outlets in more than 50 countries worldwide. Visit www.BeyondMeat.com and follow @BeyondMeat, #BeyondBurger and #GoBeyond on Facebook, Instagram and Twitter.
About Frank’s RedHot®
It all started back in 1920 when the first bottle of Original Cayenne Pepper Sauce was introduced. Made with a premium blend of aged cayenne peppers, Frank’s RedHot® adds the perfect blend of flavor and heat to your menu. Frank’s Cayenne Pepper Sauce was used as the secret ingredient in the original Buffalo wings created in Buffalo, NY in 1964. Try our family of products including the Original Sauce, Buffalo Wings Sauce, Buffalo Sandwich Sauce, Original Seasoning, Stingin’ Honey Garlic Sauce and more. Visit https://www.mccormickforchefs.com/franks-buffalo for more information and recipes.
Frank’s RedHot® is one of McCormick & Company’s brands. As a global leader in flavor, McCormick has built a portfolio of leading flavor brands that enhance people’s enjoyment of food all around the world. Every day, no matter where or what you eat, you can enjoy food flavored by McCormick. McCormick
About Litehouse, Inc.
Litehouse, Inc. is a leader in refrigerated salad dressings, dips, cheese, freeze dried herbs and other innovative and delicious products. Founded in Hope, Idaho by the Hawkins family in 1963, Litehouse is proud to be a 100 percent employee-owned company. Each of the employee-owners is committed to providing great-tasting, high quality food made with real ingredients and crafted with care. Manufactured at the company’s five U.S. facilities based in Idaho, Michigan and Utah, Litehouse award-winning products are available in North America through general retail, e-commerce, foodservice, deli, club stores, and value-added goods such as meal and salad kits. For more information, visit www.litehousefoods.com, Facebook, Instagram, Pinterest and Twitter.
