February 21, 2024

Sauce Like a Boss with Guy Fieri’s NEW Flavortown™ Sauces

Nine Irresistibly Tasty Condiment and Barbeque Sauces Now Available to Amp Up Fans’ At-Home Culinary Game

FLAVORTOWN, USA, February 21, 2024 – Guy Fieri is bringing more big, bold flavor into every home and to grocery stores across the United States with the launch of his new Flavortown Sauces line. The dynamite line of nine top-notch condiments and BBQ sauces, including Guy’s Famous Donkey Sauce, has all taste buds covered regardless of the dish or meal occasion. Each bottle has been masterfully crafted by the Mayor of Flavortown, Guy Fieri, to keep the mouthwatering flavor alive, bite after bite.

With worldwide success and a massive following from his years as a celebrity chef and Emmy award-winning TV host and restaurantuer, Guy Fieri is now paving the way into other ventures as part of his Flavortown legacy.

“When it comes to saucin’ it up in your home kitchen or out at the grill, I’m a firm believer in the old adage, ‘Go Big or Go Home!’ So, I’m stoked to be launching my Flavortown Sauces nationwide, nine real deal flavors to help you sauce like a boss,” said Guy Fieri. “From old faithfuls like Smokin’ Hickory BBQ and Honey Mustard Sauce to new schoolers like Poppin’ Jalapeno Sauce and of course, I finally had to bring my famous Donkey Sauce to the shelf. Big, real deal flavor comin’ soon to a store near you!”

Lather these flavors on brisket sandwiches, ribs, burgers, chicken, salmon or shrimp kebabs. Grill masters can dig into a variety of sauce flavors – ranging from sweet and smoky, to spicy chilis, chipotles and mustards. These nine lip-smackin’ sauces include:

Famous Donkey Sauce: Why is it called Donkey Sauce? Because if you don’t dig this creamy, garlicky, flavor-bombed aioli, you’re probably a jacka$$!
Top Secret Sauce: It’s so good, the recipe is locked up in a vault at Fort Flavortown. A creamy aioli with dynamite sparks of chili powder, subtle mustard, and garlic that’s good on everything.
Honey Mustard Sauce: Real Deal Honey Mustard Sauce has all that all that tangy mustard and sweet honey creaminess you’re gonna wanna dip, spread and drizzle.
Poppin’ Jalapeno Sauce: Fires up the flavor jets fast with a combination of spicy jalapenos, creamy aioli, and a garlicky punch.
Kickin’ Chipotle Sauce: Brings the heat with a combination of smokey chipotle, a side-kick of chili, and a roundhouse of spices that builds mouthwatering heat bite after bite.
Smokin’ Hickory BBQ Sauce: A true pitmaster classic with the just-right balance of sticky, sweet, smoky and tangy that’ll have you saucin’ with authority.
Mop Sauce BBQ Sauce: Your Flavortown Insurance policy against dry, boring barbecue. Chile, spices, molasses, some mustard tang, all workin’ together to keep that meat moist.
Carolina Style BBQ Sauce: A winning combo of tangy mustard, a little sweetness and savory spice that you’re gonna dig. Go for the gold.
Money Honey BBQ Sauce: Just what you’re lookin’ for. Sweet, sticky honey pulls together brown sugar, a hint of tomato and spices that’ll upgrade any dish…and you can take that to bank.

Just in time to start firing up the grill, a national launch campaign will feature an integrated marketing plan to target and engage with Flavortown enthusiasts across connected TV, programmatic ads, social media, and shopper marketing tactics that paves the road to Flavortown to life both online and in-store. The rise of premium condiments and barbecue sauces, which are outpacing traditional brands with double the unit sales growth,¹ underscores the market’s appetite for the new Flavortown line.

This punch-you-in-the-mouth lineup of Flavortown BBQ sauces and condiments will be available nationwide in grocery and mass retail stores beginning in March 2024, for a suggested retail price of four to five bucks. For more information about Flavortown Sauces, visit www.FlavortownSauces.com.

¹ Circana Market Advantage, Total US – MULO, 26 Week Data Ending 7/16/2023

About Guy Fieri

Chef, restaurateur, and Emmy Award-winning television host Guy Fieri is one of the world’s most recognizable and influential culinary stars. With a star on the Hollywood Walk of Fame, he is best known as the Mayor of Flavortown and the face of Food Network favorites Diners, Drive-Ins & Dives, Guy’s Grocery Games, and the iconic culinary competition Tournament of Champions. His thriving business empire has grown to include over 80 restaurants worldwide, Hunt & Ryde vineyard, Santo tequila, and Knuckle Sandwich cigars.

Media Contacts:

Ryan Whitchurch
Ryan.Whitchurch@litehousefoods.com
208-920-2000

Jill Knepper
Jill.Knepper@ketchum.com
312-420-4789

Sky Valley Brings Its Drool-Worthy Global Sauce Flavors Front and Center with a Full Throttle Brand Refresh

Globally-inspired sauces. Color-drenched bottles. A full-volume relaunch designed for those flavor-chasers who refuse to settle for boooring. SANDPOINT, Idaho - February 25, 2026 — Sky Valley is officially done playing it safe. After fifteen years of fueling flavor-obsessed fans, the sauce brand is unveiling a drool-worthy relaunch – complete with turned-up personality, color-drenched packaging and a lineup designed for unapologetic drizzling, dunking, and devouring. Louder Look. Bigger Energy. Same Obsession with Discovering Global Sauces! The refreshed bottles bring high-contrast hues, hot pink caps, and mouth-watering photography that leaps off the shelf – because people deserve better than bland. What hasn’t changed? The rebellious, boundary-pushing spirit that’s defined Sky Valley since day one. "Fifteen years ago, most households weren’t buying many global products. It's a totally different ballgame now: global flavors are everywhere, sauces are booming, and people are much more adventurous. Sriracha is a great example, it isn’t just for ramen bowls or fried rice anymore...it’s on the table at your local pizza joint, you're drizzling it over eggs and breakfast burritos, adding it to anything that needs heat,” said Caroline Creasey, Brand Manager for Sky Valley. "This relaunch is all about harnessing that cultural shift: showing up louder, on shelf and on plates, giving our fans full permission to sauce exactly how they want. We’re not here to follow food rules. We’re here to break them."

Meet the Flavor Lineup (AKA the Fun Part)

Sky Valley is back in the spotlight, and it’s okay to overpour. In fact, we encourage it. Lose yourself in our spicy, punchy, flavor-packed sauces crafted for drenching without limits. All Sky Valley products are plant-based and gluten-free Here’s a taste of what’s hitting shelves:

Our OG Red Sriracha: Temptation in a bottle. Sweet, spicy, garlicky, and smooth as silk.
Jalapeño Tomatillo Sriracha (Green): Just like our classic Sriracha except it took a vacation to Mexico. Vibrant and fresh with cilantro, tomatillo, and lime.
Sambal Oelek: A rush of jalapeño plus teases of garlic and lime. Sweet, spicy, sultry, and impossible to put down.
Thai Peanut: Peanutty, gingery, luxurious, and slightly sinful. Made for noodles, spring rolls, and more.
Taco Rojo: Packed with juicy tomato, a *kiss* of cane sugar, and a bold blend of garlic, onion, and cumin - great as a marinade or a finishing sauce.

And because we refuse to slow down, two new flavor bombs drop later this year: Mango Habanero Sriracha, a sweet‑meets‑fiery blend made for heat lovers, and a reimagined Sweet & Sour Sauce that brings tang, brightness, and Sky Valley swagger. (p.s. Join our Sky Valley newsletter for the latest developments and upcoming drops.) What’s New With the Sky Valley Relaunch

Color‑drenched packaging with bold food photography that makes flavor impossible to ignore.
Globally-inspired sauces purpose‑built for no‑rules, no‑limits use.
A louder, sauce‑first brand identity made for flavor fanatics who don’t measure pours.

Where to Find Sky Valley The refreshed portfolio rolls out beginning March 2026 at select national and regional retailers including , , , , and with more expansion to come. Suggested retail price is approximately $5.99 per bottle, depending on item and retailer. Join the Flavor Party Explore the full lineup, recipes, and more flavor inspiration at https://skyvalleyfoods.com. Follow @SkyValley on TikTok and Instagram for the latest drops, behind‑the‑scenes moments, and a downright irresponsible amount of drool‑worthy content. About Sky Valley Founded in 2011, we’re flavor-obsessed rebels chasing the sweet and spicy saucy goodness. That’s why every sauce we slap a Sky Valley label on is bursting with bold, global flavors. Sky Valley is 100% employee-owned. In other words, every single person here is locked in, fired up, and actually gives a damn. We’re the ones pushing boundaries and taking risks to make sure our sauces are nothing short of legendary, every single time. Media Contact: Hailey Johnson PR/Communications, Litehouse Foods 208-920-2263 Hailey.Johnson@litehouseinc.com

Feb 25, 2026

Game day appetizer ideas that will keep your guests asking for more

(BPT) - Key takeaways:

Sports fans are looking for game day appetizer ideas to wow their guests for watch parties, tailgating and homegating for the Big Game and beyond.
Ranch dressing is an increasingly popular choice for fans looking to enhance their game day dips and dunks.
Refrigerated ranch dressing offers superior taste and quality compared to shelf-stable options, similar to restaurant-style ranch dressing.
Litehouse Homestyle Ranch Dressing & Dip is perfect for dipping, dunking, and drizzling for crowd-pleasers like wings, pizza and Ranch Guacamole Bites (recipe included).

From the Big Game to upcoming winter sports and plenty of heart-pounding action on the horizon, 2026 could be called the "year of the sports." To celebrate these thrilling events, sports fans everywhere are searching for tasty recipe ideas for their watch party get-togethers. And what's the most important ingredient to add to your game day shopping list? Ranch dressing, of course. How popular is ranch dressing? The stats are clear: According to a 2026 Instacart survey, ranch dressing is ordered 53% more often nationwide than the second most popular dip (French onion). Ranch dressing also tops the list of most popular condiments, second only to mayonnaise. Some suggest that ranch may now be even more popular than beer. While the iconic American dressing keeps getting more popular, drinking is on the downswing. Almost half of Americans planned to drink less last year, a trend that's especially gaining ground among younger adults. To commemorate its relative rise in popularity, Litehouse has created a fun virtual "six-pack" for their Ranch Dressing, along with the slogan: "Thanks, Beer, We'll Take it from Here." While you may wish you could run out and pick up a six-pack of their Ranch Dressing for real, you'll just have to grab a few extra containers to load up your shopping cart. How can you use ranch for game day appetizers? Litehouse Homestyle Ranch Dressing & Dip is perfect for dipping, dunking and drizzling on easy-to-make crowd favorites including any kind of chips, an array of cut-up veggies and even pizza. Enjoy spicy foods? Ranch dressing offers a cool, creamy contrast to game day MVPs like buffalo chicken wings or bacon-wrapped jalapeno poppers. You can also try some of these other options, which all taste even better with ranch:

Potato skins
Soft pretzels
Mozzarella sticks
Fried pickles
Stuffed jalapenos
French fries

Best yet, Litehouse Homestyle Ranch is refrigerated, so it's always fresh and closely mimics that restaurant style ranch dressing flavor that many love. You can find it in grocery stores across the United States in the produce section, right where you're picking up carrots, celery and other veggies to fill up your snack tray.

"Ranch dressing is ordered 53% more often nationwide on Instacart than the second most popular dip

What is the best refrigerated ranch dressing? Looking for a top-quality refrigerated ranch? You can't go wrong with Litehouse Homestyle Ranch, which packs a punch of fresh herby flavor. Its bold, fresh flavor enhances the taste of any game day appetizer, whether as-is for dipping veggies, or to boost the flavor of sliders, tacos, wings and more. Blue cheese lovers at your next gathering? Switch it up by adding blue cheese flavor into the mix, with Litehouse Chunky Blue Cheese dressing. It's made with artisan blue cheese, buttermilk, mayonnaise and the perfect blend of spices. Where can you find game day recipes featuring refrigerated ranch? Whether you're hosting a watch party or bringing something along to share with friends, Litehouse Homestyle Ranch will always be welcome. It's a tasty dressing that will add zing to any salad, on sliders or in a variety of recipes that are just right for game day, like this one: Ingredients

30 tortilla scoop chips
2 cups guacamole*
1 cup Litehouse Homestyle Ranch
1/2 pound bacon, cooked and finely chopped
2 diced Roma tomatoes
1/2 cup shredded cheddar cheese
1/4 cup Litehouse Freeze Dried Spring Onions

Directions Arrange the tortilla chips on a serving tray. To each cup, add a tablespoon of guacamole, 1/2 tablespoon Litehouse Homestyle Ranch, a sprinkle of bacon, tomatoes and cheese, finished with a sprinkle of Litehouse Freeze Dried Spring Onions. *Pro tip: Litehouse Guacamole Herb Seasoning helps you whip up a quick guacamole everyone will love. Find this and more recipe inspiration for your next game day gathering at LitehouseFoods.com/recipe. Litehouse helps you add more flavor to any appetizers or main dishes. With Litehouse in The House, you'll have a festive and flavorful watch party. Find their products near you at LitehouseFoods.com/how-to-buy.

Feb 2, 2026

Organicville Gets a Fresh Makeover and Tasty Upgrades!

This beloved collection of organic, plant-based condiments, dressings, and marinades gets a refresh including a new line-up of no-seed oil dressings with popular flavors people love. SANDPOINT, Idaho, Jan. 21, 2026 — Organicville is coming in hot this new year with a brand refresh full of good vibes, great taste and an all-organic line-up of products spanning on-trend dressings, condiments, marinades and more. Proudly part of the Litehouse Foods family and 100% employee owned, Organicville is crafted by people who care deeply about quality and take personal pride in every bottle. For over 20 years, Organicville has been all about making it easier for people to eat organically, and that brand promise has never mattered more as the company launches a refreshed line-up of salad dressings free of seed oils and tasty eats more savory than ever. Rachel Kruse, founder of Organicville, explained, “My goal was to provide affordable organic options for different dietary needs. Over twenty years later, I’m proud this mission continues as we expand our reach nationwide.” What’s Shakin’ up?

Goodbye, Seed Oils: Organicville dressings are now made with no seed oils (soy, canola, sunflower), so you can enjoy the same delicious flavors you’ve always loved.
Fresh, Modern Vibes: Bold colors and an irresistible look to help these delectable products pop off the shelf. The new look and feel celebrates Organicville’s passion for goodness inside and outside the bottles.

The full line-up of revitalized Organicville products and categories include:

Organicville Dressings and Marinades: Fresh flavors, organic ingredients. Our new and improved dressings are now made without seed oils and packed with crave-worthy taste—from tangy Balsamic Vinaigrette and savory Sun-Dried Tomato & Garlic to our bright, No Added Salt Italian Vinaigrette. Pour on the classics with our French Dressing & Marinade or go creamy with our Non-Dairy Caesar and Non-Dairy Ranch. Big flavor, organic ingredients, and zero compromises.
Condiments: The everyday staples, done better. Our lineup includes Ketchup sweetened with Agave Nectar, bold Dijon, classic Yellow, hearty Stone Ground, and No Salt Added Stone Ground Mustard.
Sauces: Weeknight wins start here. From zesty Pizza Sauce and rich Marinara to Italian Herb and Tomato Basil Pasta Sauces, these are the sauces you’ll reach for again and again.
Barbeque Sauce & Marinades: Turn up the flavor with our Sesame Teriyaki Sauce and Original Barbeque Sauce. Sweet, savory, and seriously satisfying, each one made with organic ingredients to keep every meal exciting.

Organicville Dressings contain No Seed Oils and No Added Sugar. Additionally, all Organicville products are Certified Organic and Non-GMO. “Organicville has been serving consumers for over 20 years, and watching their needs evolve. It is important for us to listen to our fans and respond with exactly what they want,” said Meryl Winslow, Organicville Brand Manager. “We know people are seeking less sugar in their diets and there’s growing sentiment around seed oils. We ensured our existing fans came with us on our refresh journey, whether that meant trying the new dressing or reviewing the new packaging. ‘Good enough' was never going to cut it. We wanted to give them something genuinely delicious and we’re confident we did just that.” Organicville products are available now at Whole Foods and Sprouts grocery stores across the United States and will be coming to at your local Albertsons/Safeway stores in May. They are also available for purchase on Amazon. To find a store near you, visit https://www.organicville.com/store-locator/ About Organicville: Organicville was born in 2004 from the simple idea of pairing organic lettuce with equally organic dressings, using family recipes to create flavorful options that make organic living both exciting and accessible. Today, as part of Litehouse Foods, Organicville continues its mission to make organic living easy and exciting. Founded over 60 years ago in Hope, Idaho, Litehouse Foods is a leader in salad dressings, dips, sauces, and more, with manufacturing in Idaho, Michigan, Utah, and Virginia. Its brands include Litehouse, Organicville, Sky Valley, and Veggiecraft. Proudly 100% employee-owned, Litehouse is committed to quality and innovation. As Employee-Owners, we take pride in what we make, the partnerships we nurture, and the future we’re building together. And just as importantly, we appreciate what every person contributes - because it takes all of us to do what we do. Visit https://www.litehousefoods.com/ for more information. Media Contact: Ryan Whitchurch Email: ryan.whitchurch@litehousefoods.com Phone: 208-920-2000

Jan 21, 2026

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Meet the Flavor Lineup (AKA the Fun Part)

Game day appetizer ideas that will keep your guests asking for more

Organicville Gets a Fresh Makeover and Tasty Upgrades!