Litehouse, Inc., a 100 percent employee-owned company and the No. 1 Refrigerated Salad Dressing (RSD) brand in the U.S. and Canada[i], is putting a spin on its classic, creamy dressing flavors with new Litehouse Organic Spoonables. Serving up a delicious organic option for traditional dressing flavors like Ranch and Caesar, Litehouse Organic Spoonable dressings are Certified USDA Organic, Certified Gluten Free and non-GMO.
According to the Organic Trade Association, Americans spend nearly $50 billion on organic products annually, and the organic RSD segment continues to grow at 48 percent[ii], further illustrating the growing consumer demand for organic foods. The new Litehouse line will help make organic even more accessible for consumers across the country.
“Consumers love the creamy dressings in the Litehouse core line, and we’re excited to expand our organic offerings with beloved flavors like Organic Blue Cheese and Organic Ranch,” said Brooke Gansemer, Litehouse Assistant Brand Manager. “We know many consumers are seeking an organic alternative for everyday essentials like salad dressing, and our newest line extension will deliver on the great taste and real ingredients that make Litehouse a family favorite.”
Unlike many organic dressing options, which are thinner, vinaigrette-style dressings, Litehouse developed more traditional, thick and creamy options – just like those found in the Litehouse core dressing line – but organic! Litehouse Organic Spoonable dressings are available in an 11-ounce glass jar, in four classically-delicious and top-selling flavors:
- Organic Blue Cheese is made with all organic fresh buttermilk, blue cheese crumbles and the perfect blend of spices
- Organic Ranch is thick and creamy, with hints of fresh herbs – a classic flavor
- Organic Caesar is a robust dressing, made with garlic, parmesan, and just the right amount of salty tang
- Organic Coleslaw is a perfectly sweet and tangy dressing, made extra thick and creamy
The new refrigerated organic dressings are crafted with care by the employee owners of Litehouse, and do not contain artificial colors, flavors or preservatives. Litehouse Organic Spoonable dressings can be found in the refrigerated produce department starting in May 2018 for a suggested retail price of $4.99 to $5.49.
About Litehouse, Inc.
Litehouse, Inc. started in the Hope, Idaho restaurant of the Hawkins family over 50 years ago. Since that time, it has become the leader in refrigerated salad dressings, dips, sauces, herbs, and cheese, manufacturing these delicious products at its three U.S. facilities based in Michigan, Utah and Idaho. Litehouse offers its diverse portfolio of products through general retail, e-commerce, foodservice, deli, member stores, and value-added goods where Litehouse products are featured in meal and salad kits. Litehouse is proud to be 100% employee-owned and each one of the employee owners carries on the high standards of quality and innovation. For more information, visit www.LitehouseFoods.com, Facebook, Instagram, Pinterest and Twitter.
[i] IRI Total U.S. MULO and Nielsen Homescan
[ii] IRI Total U.S. 52 weeks ending 4/22/18