Litehouse, Inc., a 100 percent employee-owned company and the number-one Refrigerated Salad Dressing (RSD) brand in the U.S. and Canada, is brightening up refrigerated produce shelves with a refreshed packaging design for its core line of dressings and dips. Following consumer research and testing, the new trend-setting design and color palette was created with consumers in mind and underscores the company’s commitment to taste, freshness and real ingredients.
With easy-to-read flavor names in a big, bold, contemporary font, and vibrant color bands for quick and easy flavor identification, the new design makes selecting Litehouse products easier than ever. Custom, top-down food photography illustrates the mouthwatering and deliciously real ingredients in every product, and puts Litehouse’s award-winning flavors in the spotlight. The packaging and branding refresh will help Litehouse stand out on-shelf and drive sales for the brand and RSD category.
“The employee owners of Litehouse take great pride in our products and the new design highlights great taste, real ingredients and nutrition claims, as well as the versatility of our products, which we know is important to consumers,” said Jim Frank, President and CEO of Litehouse. “We updated our branding with the consumer in mind, and invested in research to ensure the final product would appeal to brand loyalists and new consumers alike.”
A modernized Litehouse logo prominently features the iconic lighthouse design and a more impactful brand name for improved on-shelf visibility, but the company’s beloved glass jars and bottles remain unchanged to help consumers recognize their favorite dressing. A “Crafted with Care 100% Employee Owned” message on the label further emphasizes the company’s employee ownership and commitment to quality.
Each dressing and dip label features a Tasty Tip to showcase product versatility and serving suggestions. For additional inspiration, consumers can visit the Litehouse website and explore the more than 625 recipes available online.
To make it easier for consumers to make informed food choices, the refreshed label features the new Food and Drug Administration (FDA) nutrition facts panel and clearly highlights product claims, such as gluten-free and no high fructose corn syrup. New dressing neckbands better communicate that Litehouse products do not contain artificial preservatives, colors or flavors.
The new Litehouse packaging is rolling out this month and will be available in the refrigerated produce department at retailers nationwide by year-end 2017. The initial refresh will focus on 53 SKUs in the U.S., followed by Canada and Mexico.
To learn more about the refreshed Litehouse packaging design, please visit www.litehousefoods.com/.
About Litehouse, Inc.
Litehouse, Inc. started in the Hope, Idaho restaurant of the Hawkins family over 50 years ago. Since that time, it has become the leader in refrigerated salad dressings, dips, sauces, herbs, and cheese, manufacturing these delicious products at its three U.S. facilities based in Michigan, Utah and Idaho. Litehouse offers its diverse portfolio of products through general retail, e-commerce, foodservice, deli, member stores, and value-added goods where Litehouse products are featured in meal and salad kits. Litehouse is proud to be 100% employee-owned and each one of the employee owners carries on the high standards of quality and innovation. For more information, visit www.LitehouseFoods.com, Facebook, Instagram, Pinterest and Twitter.