Litehouse Foods, the top-selling organic brand in the Refrigerated Salad Dressing (RSD) category, is refreshing its bottle design and launching two new taste sensations in its Organic Dressings & Vinaigrettes line. The new look reflects the fresh goodness of the product and features the certifications that consumers are seeking: USDA Certified Organic, Non-GMO Project Verified and Gluten-Free Certified. The new flavors, Rosemary Balsamic and Ginger with Honey, join the Litehouse Organics family of award-winning dressings made with care by its employee-owners.
The growth of Litehouse Organics underscores the changing tastes of consumers. According to the Organic Trade Association, eighty one percent of U.S. families now choose organic food at least sometimes. In addition, Non-GMO Project Verified was the fastest growing food label in 2014; representing $11 billion in sales.
“Our Organics have grown nearly 40% over the past year as more consumers have been looking for organic options. We have recently taken the additional steps necessary to obtain the third-party verified on-pack seals that communicate our products have been through stringent testing and meet the highest standards for Non-GMO, Organic, and Gluten-Free,” said Alison Kellogg, Brand Manager for the Organic Line. “Our new look perfectly captures the natural, wholesome flavors in this line and we are excited to offer six delicious and healthy options for our fans.”
The refreshed bottle design reflects the clean products used to make the dressings and features the hand-painted artwork of one of Litehouse’s employee owners, Graphic Designer Lindsey Kuhn. The Organics line is available at a MSRP of $5.99.
About Litehouse Foods, Inc.
Litehouse, Inc. started in the Hope, Idaho restaurant of the Hawkins family over 50 years ago. Since that time, it has become the leader in refrigerated salad dressings, fruit and veggie dips, sauces, instantly fresh herbs, blue cheese, and fresh pressed apple cider, manufacturing these delicious products at its three U.S. facilities based in Michigan, Utah and Idaho. Litehouse is proud to be 100% employee-owned and each one of the employee owners is proud to carry on the high standards of quality and innovation, living up to the slogan… Families Making Food for Families.