Sandpoint, Idaho (March 21, 2015) – The secret recipe behind the delicious salad dressings, dips, cheese and herbs that Litehouse Inc. has been making for more than 50 years is the passion and pride of its 700+ employee owners. To showcase its product innovations and the people behind them, Litehouse launched a new website that features the expansive range of products, provides a Product Locator, offers easy-to-download coupons and features recipes, quotes and photos of the company’s families. ““Our new site was designed to help our loyal customers find Litehouse at our grocery partners, feature beautiful photography of our products and allow consumers to get to know the families that make their dressings, cheese and dips with love, passion and pride,” said Maria Emmer-Aanes, VP of Marketing and Communications. “Litehouse is truly our company, and each employee pours their heart and soul into the products we produce.”
The launch of the website, designed by Stag&Hare and internal design team, is part of a comprehensive aggressive marketing campaign that will include national and regional advertising to support the growth of the brand. Litehouse is the market leader in Refrigerated Salad Dressing (RSD). Litehouse leads the refrigerated salad dressing category in Greek Yogurt sales, Organic sales, and is a top freeze dried herb brand.
About Litehouse, Inc.
Litehouse, Inc. started in the Hope, Idaho restaurant of the Hawkins family over 50 years ago. Since that time, it has become the leader in refrigerated salad dressings, veggie dips, sauces, instantly fresh herbs, blue cheese, caramel dips, fruit dips and fresh pressed apple cider, manufacturing these delicious products at its three U.S. facilities based in Michigan, Utah and Idaho. Litehouse has been an employee-owned company since 2006, and each one of the employee owners is proud to carry on the high standards of quality and innovation, living up to the slogan… Because Taste Matters.
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