Litehouse, Inc., the nation’s premier salad dressing, dip, herb and cheese company, is launching a holiday promotion to support retailers and highlight the company’s signature Homestyle Ranch dressing. Dubbed “Make Homestyle Your Style this Holiday Season,” the promotion showcases the versatility of Litehouse Homestyle Ranch dressing through a variety of instore and online initiatives. According to IRI data, retailers running a Litehouse promotion have seen up to a 40 percent increase in sales, making this holiday season the perfect time to promote with Litehouse.
The “Make Homestyle Your Style,” promotion will run December 18 through December 31, and supporting initiatives will run throughout the month of December, including:
- In-store campaign, including signage and sampling
- Perfect Holiday Entertaining Ideas Satellite Media Tour hosted by a notable lifestyle and entertaining expert
- “Dozen Ways to Dip” matte release featuring recipes for dips and mix-ins
- Integrated social campaign
- Consumer sweepstakes
- Regional FSI
A delicious combination of fresh herb and vegetable flavors, Litehouse Homestyle Ranch was recently declared the best-tasting ranch dressing by consumers during a blind sensory test against competing brands. More than just a dressing, a Litehouse Commissioned IPSOS Study found that 52 percent of all consumers use dressing as a dip. Litehouse Homestyle Ranch Dressing is a versatile base that can be mixed with anything from sriracha to basil and Parmesan cheese to create dips that pair perfectly with fresh-cut vegetables, crackers, bread and more. No matter how you use it – whether as a dip, dressing or spread, the traditional flavor profile of Litehouse Homestyle Ranch is sure to please everyone in the household, even millennials!
All Litehouse dressings are preservative-free, contain no high fructose corn syrup or MSG and can be found in the refrigerated produce department at grocery retailers nationwide.
About Litehouse, Inc.
Litehouse, Inc. started in the Hope, Idaho restaurant of the Hawkins family over 50 years ago. Since that time, it has become the leader in refrigerated salad dressings, fruit and veggie dips, sauces, Instantly Fresh® Herbs, blue cheese, and pressed apple cider, manufacturing these delicious products at its three U.S. facilities based in Michigan, Utah and Idaho. Litehouse is proud to be 100% employee-owned and each one of the employee owners is proud to carry on the high standards of quality and innovation, living up to the slogan…Families Making Food for Families. For more information, visit www.LitehouseFoods.com, Facebook, Instagram, Pinterest and Twitter.