Litehouse, Inc., a 100 percent employee-owned company and the No. 1 Refrigerated Salad Dressing (RSD) brand in the U.S. and Canada, is celebrating the summer entertaining season with its annual coleslaw promotion. The three-week promotion supports retailers across the country and highlights the RSD company’s Coleslaw dressing in a classic, easy and delicious two-ingredient coleslaw.
The summer season is all about barbeques and outdoor entertaining, resulting in increased usage occasions for coleslaw. According to IRI data, coleslaw sales peak in June and July, when 50 percent more Coleslaw dressing is sold than any other time of year. The Litehouse retail promotion runs June 17 through July 9 – just in time for Father’s Day and the Fourth of July, two of the most popular grilling occasions.
Tapping into consumers’ busy summer schedules and big appetites, the “2 Ingredient Coleslaw” promotion spotlights the ease and versatility of Litehouse Coleslaw dressing. Litehouse will partner with retailers and their bagged coleslaw provider to showcase 1+1 easy coleslaw: combine one bag of slaw mix with one jar of Litehouse Coleslaw dressing, mix together and serve. Coleslaw makes a tasty side dish and adds extra flavor and texture to summer staples like burgers, tacos and fish.
The coleslaw promotion includes an in-store campaign with signage, point-of-sale materials, and promotional two-for-$5 pricing. Supporting consumer initiatives include:
- Summer entertaining satellite media tour hosted by a notable lifestyle expert
- “Summertime Kitchen Hacks” syndicated editorial content
- Integrated social campaign and consumer sweepstakes running June 13 through July 4 on the Litehouse Facebook page
- Recipes from bloggers and social influencers
Made extra thick and creamy, Litehouse Coleslaw dressing is the perfect blend of sweet and tangy and won’t water out when added to cabbage. It’s sure to become a summer entertaining staple.
Available in the refrigerated produce department at grocery retailers nationwide, Litehouse dressing does not contain artificial preservatives, colors or flavors, and is made without high fructose corn syrup and added MSG.
About Litehouse, Inc.
Litehouse, Inc. started in the Hope, Idaho restaurant of the Hawkins family over 50 years ago. Since that time, it has become the leader in refrigerated salad dressings, dips, sauces, herbs, and cheese, manufacturing these delicious products at its three U.S. facilities based in Michigan, Utah and Idaho. Litehouse offers its diverse portfolio of products through general retail, e-commerce, foodservice, deli, member stores, and value-added goods where Litehouse products are featured in meal and salad kits. Litehouse is proud to be 100% employee-owned and each one of the employee owners carries on the high standards of quality and innovation. For more information, visit www.LitehouseFoods.com, Facebook, Instagram, Pinterest and Twitter.
 IRI Total US MULO and Nielsen Homescan