Litehouse Celebrates the Arrival of Fall with Limited Edition Pumpkin Spice Caramel Dip

Sandpoint, Idaho, October 2, 2018 – Bring on the crisp, cool sweater weather and falling leaves – it’s pumpkin spice season! Litehouse, Inc., a 100 percent employee-owned company and the No. 1 Refrigerated Salad Dressing (RSD) brand in the U.S. and Canada[1], is turning over a new leaf with a fresh look for its line of deliciously indulgent caramel dips and a limited-edition flavor: Pumpkin Spice Caramel.

Available for a limited time in October through November, Litehouse Pumpkin Spice Caramel dip is the epitome of fall, with subtle hints of pumpkin and spices like cinnamon, clove, nutmeg, ginger and allspice, married with delightfully smooth caramel. This versatile dip adds a dose of festive flavor to consumers’ favorite sweet treats: perfect for dipping apples and pretzels, or drizzling over pie, ice cream and other desserts. It’s also great for baking, and a delicious complement to coffee, warm apple cider and seasonal cocktails. 

Historically, caramel sales peak during the months of October and November[2], illustrating a perfect opportunity for Litehouse to develop a product that appeals to caramel lovers and pumpkin spice enthusiasts alike.

“Pumpkin is a classic, nostalgic flavor for many consumers and a mainstay during the fall and holiday seasons,” said Litehouse Brand Manager Theresa Lindholm. “Unlike many fleeting food and beverage trends, data shows that pumpkin spice is consistently in high demand every fall, and we’re excited to combine this popular flavor with our beloved caramel dip for a uniquely delicious treat.”

The full Litehouse line of caramel dips, including 16 oz. tubs and 2 oz. snack-size cups, also has a bold new look. Featuring bright colors and an easy-to-read label with usage tips and product claims, the updated branding and packaging for the caramel dips is part of a recent Litehouse brand refresh to create a more consistent look across the entire product portfolio.

Litehouse caramel dips are made with coconut oil and real butter for a rich and creamy melt-in-your-mouth flavor experience. For a limited time, Pumpkin Spice Caramel joins the full Litehouse line of caramel dips, including original Old Fashioned Caramel, Low Fat Caramel, Butterscotch Caramel and Chocolate Caramel.

Litehouse Pumpkin Spice Caramel and the full line of caramel dips can be found in the produce department of grocery retailers nationwide for an SRP of $3.99.

About Litehouse, Inc.

Litehouse, Inc. started in the Hope, Idaho restaurant of the Hawkins family over 50 years ago. Since that time, it has become the leader in refrigerated salad dressings, dips, sauces, herbs, and cheese, manufacturing these delicious products at its three U.S. facilities based in Michigan, Utah and Idaho. Litehouse offers its diverse portfolio of products through general retail, e-commerce, foodservice, deli, member stores, and value-added goods where Litehouse products are featured in meal and salad kits. Litehouse is proud to be 100% employee-owned and each one of the employee owners carries on the high standards of quality and innovation. For more information, visit www.LitehouseFoods.com, Facebook, Instagram, Pinterest and Twitter.

 

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[1] IRI Total US MULO and Nielsen Homescan

[2] IRI UNIFY Latest 52 Weeks Ending December 31, 2017