Bring on the hot wings! Litehouse, Inc., the nation’s premier salad dressing, dip, herb and cheese company, is gearing up for the Big Game with a special promotion that will support retailers and highlight the company’s Homestyle Ranch and Chunky Bleu Cheese dressings – cool dips for hot wings – and the perfect addition to any tailgate or party.
Following last year’s successful “Dip it, Dunk it, Wing it” promotion, during which Litehouse Chunky Bleu Cheese dressing outperformed all other refrigerated blue cheese salad dressings1, the brand is again helping retailers increase sales and engage consumers leading up to the Big Game. This year’s promotion, dubbed “Bring on the Heat,” spotlights two cool Litehouse dressing flavors that help soothe the heat of hot wings: ranch, millennials’ favorite flavor profile, and bleu cheese, the favorite flavor profile of all other generations2. These leading dressing flavors, paired with a healthy appetite for chicken wings (Americans are projected to eat more than 1.25 billion chicken wings during the 2017 Big Game3), make for a hot promotion.
The “Bring on the Heat,” promotion will run January 22 through February 4, and will be supported by a number of initiatives:
- In-store campaign, including signage, sampling, and $1 off instant redeemable coupon, in select retailers
- Free standing insert (FSI) with $1 off coupon, in select markets
- “Party Tips for the Big Game” Satellite Media Tour hosted by a notable lifestyle expert
- Mat release featuring hot eats and cool tips for hosting a Big Game party
- Integrated social campaign and consumer sweepstakes polling consumers on their favorite wing dip for a chance to win a game day “party in a box”
A delicious combination of fresh herb and vegetable flavors, Litehouse Homestyle Ranch was recently declared the best-tasting ranch dressing by consumers during a blind sensory test against competing brands4. Made with fresh buttermilk, homemade mayonnaise, and the perfect blend of spices, Litehouse Chunky Bleu Cheese combines our original bleu cheese recipe with loads of our award-winning artisan blue cheese chunks.
About Litehouse, Inc.
Litehouse, Inc. started in the Hope, Idaho restaurant of the Hawkins family over 50 years ago. Since that time, it has become the leader in refrigerated salad dressings, fruit and veggie dips, sauces, Instantly Fresh® Herbs, blue cheese, and cold pressed apple cider, manufacturing these delicious products at its three U.S. facilities based in Michigan, Utah and Idaho. Litehouse is proud to be 100% employee-owned and each one of the employee owners is proud to carry on the high standards of quality and innovation, living up to the slogan…Families Making Food for Families. For more information, visit www.LitehouseFoods.com, Facebook, Instagram, Pinterest and Twitter.
1 IRI Infoscan Total US Food
2 IRI National Consumer Panel: CDT Ending Dec 27, 2015 and Overlay Ending March 13, 2016
3 National Chicken Council
4 Litehouse Commissioned IPSOS Study