Litehouse, Inc., a 100 percent employee-owned company and the No. 1 Refrigerated Salad Dressing (RSD) brand in the U.S. and Canada[i], will showcase its latest product innovations at Produce Marketing Association’s (PMA) Fresh Summit. These new products include Litehouse Snack Packs, Organic Spoonable dressing and Pumpkin Spice Caramel, as well as refreshed branding and packaging for Freeze Dried Herbs, Caramel Dips and Litehouse Simply Artisan cheese. During the past two years, Litehouse has made strategic investments in its manufacturing facilities and increased production capabilities to support overall business growth and product innovations like Litehouse Snack Packs.
Innovation and Convenience: Snack Packs and Organic Spoonable Dressings
According to a 2018 IRI Snacking Study, consumers snack more than twice per day on average, and 56 percent of consumers want convenient, portion-sized snacks. Introducing: Litehouse Snack Packs. The single-serve, 1.5 oz. snack-size portion cups are available in two classically-delicious and top-selling Litehouse dressing flavors: Homestyle Ranch and Blue Cheese. The versatile snack pack format provides portion control and great taste in a convenient package – perfect for lunches or snacking on the go.
Unlike many competing products on the market, Litehouse Snack Packs do not contain artificial preservatives, colors or flavors, and are made without high fructose corn syrup or added MSG. Available in a six-pack of 1.5 oz. cups, Litehouse Snack Packs can be found in the refrigerated produce department at grocery retailers nationwide for an SRP of $3.99-$4.49.
Litehouse Organic Spoonable dressings are a new take on the company’s classic, creamy dressing flavors and will help make organic even more accessible for consumers across the country. Unlike many organic dressing options, which are thinner, vinaigrette-style dressings, Litehouse developed more traditional, thick and creamy options – just like those found in its core dressing line – but organic! Litehouse Organic Spoonable dressings are Certified USDA Organic, Certified Gluten Free and non-GMO, and are available in an 11-ounce glass jar in four classically-delicious and top-selling flavors: Ranch, Blue Cheese, Caesar and Coleslaw.
Increased Consumer Demand Spurs Company Growth
As demand for Litehouse products continues to increase across the retail, foodservice, club and value added channels, the company is continuing its strategic investment in equipment and facilities. In September, Litehouse completed an expansion to its Hurricane, Utah manufacturing facility, which added over 175,000 sq. ft. to the existing facility, tripling the overall square footage. This added space allows for a significant increase in production capacity to support the company’s phenomenal growth. The Hurricane, Utah expansion is in addition to the expansion Litehouse completed at its Sandpoint, Idaho-based manufacturing facility at the end of 2017, which added 26,000 sq. ft. of additional space.
PMA Fresh Summit attendees can visit booth 643 to see the latest Litehouse product innovations and expanded packaging refresh. For more information, visit www.litehousefoods.com.
About Litehouse, Inc.
Litehouse, Inc. started in the Hope, Idaho restaurant of the Hawkins family over 50 years ago. Since that time, it has become the leader in refrigerated salad dressings, dips, cheese and other innovative consumer packaged goods, manufacturing these delicious products at its five U.S. facilities based in Michigan, Utah and Idaho. Litehouse offers its diverse portfolio of products through general retail, e-commerce, foodservice, deli, member stores, and value-added goods where Litehouse products are featured in meal and salad kits. Litehouse is proud to be 100% employee-owned and each one of the employee owners carries on the high standards of quality and innovation. For more information, visit LitehouseFoods.com, Facebook, Instagram, Pinterest and Twitter.
[i] IRI Total US MULO and Nielsen Homescan