MINIMUM ADVERTISED PRICE POLICY
Litehouse, Inc. (hereafter “Litehouse”), an Idaho corporation, is the manufacturer and brand owner of the following
brands: Litehouse, Green Garden, Veggiecraft, Organicville, Sky Valley, and California Pizza Kitchen (“collectively,
“Litehouse”). Litehouse hereby adopts the following Minimum Advertised Price Policy (the “MAP Policy”) to protect
the long-term strength and integrity of its brands and Products.
Effective immediately, this Policy applies to all distributors, resellers, and retailers (“Resellers”) that sell Litehouse
products on the internet.
This Policy is unilateral, non-negotiable, and not subject to approval by Resellers. This Policy will not be altered
for any Reseller for any reason whatsoever. Further, this Policy applies to advertised prices only and not the final
resale prices at which the Covered Products are sold. All Resellers remain free, and independently have the sole
discretion, to sell the Covered Products at any price they choose.
All products listed in the MAP Pricing List are covered by this Policy (“Covered Products”). Litehouse may make
changes to the MAP Pricing List at any time, and at its sole discretion. Such changes will be announced to Resellers
through email updates. Resellers may also obtain the latest version of the Policy and MAP Pricing List by contacting
Litehouse at email@example.com
Litehouse may, from time to time, announce promotional periods during which the Policy will not apply with respect to
all or some Covered Products.
Resellers may not advertise the Covered Products, on the internet, below the minimum advertised prices published
in the MAP Pricing List.
Resellers may offer coupons, discounts, or incentives. However, if the discounted price makes the Covered Product fall
below the approved minimum advertised price, then the discounted price cannot be advertised. Instead, the discounted
price must appear after the customer places the Covered Product in their shopping cart or at checkout.
These requirements apply to all advertising of Litehouse Covered Products made on the internet, including company
websites and third-party marketplaces. These requirements also apply to all forms of advertising that may have a direct or
indirect effect of discounting the advertised prices of Covered Products such as rebates, gifts, gift cards, or bundling. For
purposes of this Policy, the term “advertising” means any physical or electronic communication, promotion, broadcast,
publication, or ad campaign of Litehouse Covered Products with respect to their sale made in any and all media, including
but not limited to periodicals, television, radio, email, websites, newspapers, magazines, catalogs, flyers, coupons,
smartphone applications, text messages, blogs, affiliate marketing networks, sponsored links, and social media.
All Resellers are prohibited from advertising and selling Covered Products that have original labels replaced, altered, or
destroyed. All Resellers are prohibited from creating, advertising, and selling bundles, or multipacks, without the prior
written consent from Litehouse. All Resellers are further prohibited from opening bulk packages, repackaging the
contents, and selling the Covered Product in smaller packages. The types of products and packages described in this
section are considered unauthentic and do not qualify for product refunds, exchanges, or product warranties.
For auction websites, such as eBay, the opening bids must be listed at a price equal to, or greater than, the minimum
advertised prices published in the MAP Pricing List.
All Covered Products are intended for sale to end-customers in the United States. End- customers are customers who
purchase the Product for their personal use or consumption. Resellers must obtain prior written approval from Litehouse to
resell the Covered Products to buyers who are not end-customers, such as wholesalers, distributors, vendors, and retailers.
The Covered Products cannot be sold in markets outside the United States without prior written approval by Litehouse.
Further, Resellers may not import any Covered Products into the United States, that are purchased in foreign markets,
with the intent to resell them in the United States.
Bundling and Multipacks
Resellers are prohibited from advertising bundles composed of Litehouse products and non-Litehouse products. Such
commingling of brands creates the false impression that the non-Litehouse products are made by, endorsed by, or
associated with Litehouse. Resellers are further prohibited from creating bundles, or multipacks, of Litehouse products
without prior written consent from Litehouse.
Order fulfillment by drop shipping is prohibited without the prior written consent from Litehouse.
Business Names Disclosure
Resellers must disclose to Litehouse all business names, assumed names, online seller profiles, and websites used in
connection with the sale of the Covered Products on the internet, including contact information.
Litehouse remains the sole owner of its copyrights, patents, trademarks, trade dress, and trade secrets (“Intellectual
Property”). Litehouse Intellectual Property will not be affixed to or advertised in connection with any goods or services
other than Litehouse products. Litehouse grants to its Authorized Resellers a limited, non-transferable, revocable license
to use the Intellectual Property for the purpose of marketing, promoting, advertising, and reselling the Covered Products
in a manner consistent with this Policy. This limited license is granted only to entities approved as Authorized
Resellers by Litehouse. Authorized Resellers are merchants who are vetted by Litehouse for adherence to its
quality control standards and who are given written approval to sell Litehouse Brands products on eCommerce
It is a violation of this Policy for Resellers to advertise the Covered Products, on the internet, at prices lower than the
minimum advertised prices published in the MAP Pricing List. Any activity that by design or operation circumvents the
intent of this Policy is considered a violation.
Litehouse will issue violations to Resellers who fail to follow this Policy. The consequences will increase in severity if a
Reseller fails to cure the violations, which may result in a permanent ban from becoming an Authorized Reseller.
This Policy is not intended to restrict Litehouse’s right to change its decisions regarding Resellers and others with whom it
will do business. Depending on the severity of the violation, or the response from a Reseller when notified of a violation,
Litehouse may immediately cease doing business with the Reseller. Repeated violations of this Policy are grounds for
terminating a Reseller’s relationship with Litehouse.
The failure by Litehouse to issue a violation or enforce this Policy at any time does not constitute a waiver of its right to
enforce the Policy for future violations.
Multiple Online Stores
A violation issued to a Reseller who owns multiple online stores, online seller profiles, or websites will be treated as a
violation by all its online stores, online seller profiles, and websites.
Litehouse may update, modify, suspend, or terminate this Policy, and the MAP Pricing List, at any time in its sole
discretion. Litehouse will inform Resellers of such changes through email updates.
No Litehouse employee has authority to negotiate, modify, or alter this Policy. Litehouse employees may not solicit or
obtain the agreement of any person to this Policy, or discuss any aspect of this Policy with any Reseller. Any questions
about this Policy must be submitted in writing to the Policy Administrator at firstname.lastname@example.org.
This policy supersedes all prior Litehouse policies or communications regarding its minimum advertised prices.