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Spring into National Salad Month with a Litehouse’s “Leave it to Caesar” retail promotion

Litehouse®, a 100% employee-owned company and the No. 1 Refrigerated Salad Dressing (RSD) brand in the combined U.S. and Canada,[1] is spotlighting one of North America’s go-to salad dressing flavors during a National Salad Month  retail promotion. The “Leave it to Caesar” promotion will highlight Litehouse Caesar and Romano Caesar dressings, and support retail sales with discounted pricing during the promotion.

According to a recent report, Caesar dressing is the dressing of choice on 17% of salads on restaurant menus, and 63% of consumers say they would order a Caesar salad at a restaurant,[2] reinforcing the power of Caesar dressing. Running April 28 – June 1, the “Leave it to Caesar” promotion will include a digital campaign including recipes to help consumers replicate restaurant-style Caesar recipes at home, as well as in-store product discounts and promotional pricing for Litehouse 13oz Caesar dressing in the U.S. and Litehouse 384mL Caesar and Romano Caesar dressings in Canada.

“Our spring retail promotion celebrates Caesar dressing, a classic flavor our consumers love, along with delicious recipes and inspiration to help them keep mealtime fresh and fun,” said Camille Balfanz, Senior Brand Manager at Litehouse. “Historically, Caesar dressing sees the highest monthly index in May and, coupled with strong performance among retail partners that promote with Litehouse, ‘Leave it to Caesar’ will help drive retailer foot traffic and increase sales.”

Litehouse Caesar dressing contains the perfect blend of garlic, parmesan and just the right touch of anchovy to add robust flavor to any recipe. With a bold, rich and cheesy flavor, Litehouse Romano Caesar offers a fresh twist on the classic. Both dressings can be used to upgrade a traditional salad, mixed into a chicken, tuna or potato salad, or on top of grilled romaine for a modern take on a Caesar salad. Found in the refrigerated produce department at grocery retailers nationwide, Litehouse refrigerated salad dressings are made without artificial preservatives, colors or flavors and do not contain high fructose corn syrup.

Through a combination of in-store, print, online and broadcast activity, the “Leave it to Caesar” promotion will be supported with initiatives including:

  • Consumer savings and promotional pricing at select retailers
  • In-store signage at participating retailers
  • Summer entertaining satellite media tour
  • Social influencer campaign and content creation
  • Integrated online campaign with recipe content, targeted digital ads and e-commerce and social media support
  • Online consumer sweepstakes running from April 29 to May 20

Beginning April 29, consumers can visit the Litehouse website to enter the “Leave it to Caesar” sweepstakes for a chance to win $1,000. For more information about the sweepstakes, promotion and local retail availability, visit www.litehousefoods.com.

About Litehouse, Inc.

Litehouse, Inc. is a leader in refrigerated salad dressings, dips, cheese, freeze dried herbs and other innovative and delicious products. Founded in Hope, Idaho by the Hawkins family in 1963, Litehouse is proud to be a 100 percent employee-owned company. Each of the employee-owners is committed to providing great-tasting, high quality food made with real ingredients and crafted with care. Manufactured at the company’s five U.S. facilities based in Idaho, Michigan and Utah, Litehouse award-winning products are available in North America through general retail, e-commerce, foodservice, deli, club stores, and value-added goods such as meal and salad kits. For more information, visit www.litehousefoods.comFacebookInstagramPinterest and Twitter.

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[1] IRI Total U.S. MULO and Nielsen Homescan

[2] Technomic Menu Monitor

Veggiecraft launches eight revitalized products featuring improved recipes and contemporary packaging

Veggiecraft Raises the Bar with its New and Improved Formula and Packaging, Offering More Innovative and Appetizing Options for Consumers at Shelf

Veggie-based pasta brand, Veggiecraft incorporates new manufacturing process to launch eight revitalized products featuring improved recipes and contemporary packaging

Sandpoint, ID., July 10, 2024 – Veggiecraft, known for its dynamic lineup of veggie-based pastas, announced the nationwide relaunch of its improved formula and new packaging to introduce more consumers to its offerings. The updates include a completely refined recipe and a modern packaging design for all its items including Veggiecraft Cauliflower Rotini, Veggiecraft Zucchini Penne, and Veggiecraft Sweet Potato Spaghetti. The new formula now features a classic, neutral flavor and a sturdier al dente consistency that holds its shape.

Since its founding, Veggiecraft’s three-ingredient pastas have stood out in the plant-based pasta scene by providing an easy way to eat veggies. Each serving contains one-third of your daily recommended vegetables. To inform the relaunch, Veggiecraft relied heavily on consumer feedback to keep the key attributes brand fans love—veggies in every bite, gluten-free, and a good source of protein and fiber--while enhancing the taste and texture to closely resemble traditional pasta.

“People have this perception that veggie-based pasta isn’t as tasty as traditional pasta, but choosing a gluten free pasta option shouldn’t mean missing out on flavor texture,” said Caroline Creasey, Veggiecraft Brand Manager. “With our new Veggiecraft pasta line-up, everyone can enjoy their veggies while still savoring every bite.”

The product line includes eight new and improved, vegetable-based pasta options spanning a growing assortment of trendy pasta shapes and three original flavors including: Veggiecraft Cauliflower Rotini, Veggiecraft Cauliflower Penne, Veggiecraft Cauliflower Spaghetti, Veggiecraft Cauliflower Elbows, Veggiecraft Zucchini Penne, Veggiecraft Zucchini Spaghetti, Veggiecraft Sweet Potato Penne, and Veggiecraft Sweet Potato Spaghetti.

These veggie-based pastas offer the perfect simple recipe swap and mealtime solution that parents, or anyone, can rely on to sneak a few extra veggies into their home meals and family dinners.

The Veggiecraft lineup is now available nationally in the pasta aisle at major retailers including Kroger, Food Lion, Publix and Winco, as well as on Amazon, for a suggested retail price of $3.49-$4.99. Veggiecraft is owned by Litehouse Inc., a leading consumer packaged foods company that’s been around for over 60 years. For more information, visit https://veggiecraft.com/ or find Veggiecraft in a store near you at https://veggiecraft.com/where-to-buy/.

About Veggiecraft:

Veggiecraft empowers consumers to feel good about the pastas they eat knowing there are veggies in every bite. With Veggiecraft pastas, turn mealtimes into a win-win with products that are delicious and nutritious. Made with just three ingredients, Veggiecraft pastas meet a variety of dietary needs (including gluten-free, dairy-free, and kosher) and provide one-third of your daily recommended veggies per serving. Veggiecraft is part of the Litehouse, Inc. family of brands, with products available at major retailers across the United States. As a 100% employee-owned brand, we care deeply about the quality of our products and the satisfaction of our customers and consumers. For more information, visit www.veggiecraft.com or check out our Instagram page, https://www.instagram.com/eatveggiecraft/.

About Litehouse, Inc. 

Litehouse, Inc. started in the Hope, Idaho restaurant of the Hawkins family over 60 years ago. Since then, it has become a leader in refrigerated salad dressings, dips, sauces, cheese, and other innovative consumer packaged goods, manufacturing these delicious products at its five U.S. facilities based in Idaho, Michigan, Utah, and Virginia. The diverse portfolio of Litehouse, Inc. brands includes Litehouse, Veggiecraft, Organicville, and Sky Valley, as well as various licensed products with California Pizza Kitchen, Flavortown Sauces, and Health Nut Dressings. Products are available through general retail, e-commerce, foodservice, deli, member stores, and value-added goods, including meal and salad kits. Litehouse is proud to be 100% employee-owned, and each one of the employee-owners delivers on high standards of quality and innovation. For more information, visit www.litehousefoods.com.

Media Contacts:  Ryan Whitchurch Ryan.Whitchurch@litehousefoods.com 208-920-2000 Jill Knepper Jill.Knepper@ketchum.com 312-420-4789

Health Nut’s iconic salad dressings hit grocery stores nationwide

Health Nut’s Iconic Salad Dressings Hit Grocery Stores Nationwide

Restaurant chain often seen on reality TV and famous for its viral salad shake launches four mouthwatering dressings made with clean flavors and ingredients

CALABASAS, Calif., May 30, 2024 – Health Nut, renowned for its viral “salad shake,” is making a splash in grocery stores nationwide with the launch of its iconic salad dressings. The new Health Nut Dressing line features four mouthwatering flavors: Original House, Spicy Asian, Sesame, and Ranch. Each dressing promises to elevate the average salad from basic to trendy, embracing the essence of Health Nut's flavorful creations. As consumer demand for more exciting options grows, Health Nut meets the challenge with gluten-free, non-GMO dressings made from quality, fresh ingredients. Three of the four options are made with apple cider vinegar and are also vegan-friendly.

"We owe a lot to the tweet that changed everything for us," says Steve Choi, CEO of Health Nut. "Since then, we've continued serving the Kardashian and Jenner family delicious and healthy meals, and having her come on as our first investor solidified our relationship even further."

Just in time for summer, Health Nut, made famous by their viral "salad shake" frequently seen on reality TV and social media, is introducing iconic salad dressings that are now hitting grocery stores nationwide. The dynamic lineup of dressings delivers the beloved Health Nut quality and shakable flavor to homes across the country. Whether you crave tangy, spicy, or creamy flavors, Health Nut has you covered. Consumers can find these dressings in the produce section at major retailers nationwide. The full line up of dressings include:

  • Original House: Consider this your lettuce’s bestie: it’s loveable, enjoyable, and has great taste. The Original House dressing balances tangy apple cider vinegar with subtle Italian flavors to create a fragrant, savory dressing for any salad.
  • Spicy Asian: Sweet with a lot of heat. Spicy Asian blends deliciously mild sesame flavors with a pop of spice to ignite a bold, zesty dressing. Spice up salads with one of Health Nut's most famous foodie favs.
  • Sesame: Sesame has a secret. The combination of sesame, onion, and apple cider vinegar is the key to this subtle, sweet flavor. A delish dressing with wonderful flavor and texture, Sesame knows how to dress (your salad) to impress.
  • Ranch: .. Creamy... Dreamy... Made with a rich buttermilk, garlic, and delicious perfection, this dressing was made for a #foodie moment. A tangy, crisp Ranch this good can elevate your everyday salad from basic to bougie.

Coinciding the launch of Health Nut Dressings at grocery stores, Chef Khristianne U (aka Chef K), the Kardashian's Private Chef, will take part in a four-part series on social media titled, “Shake it Up with Chef K.” Each video will feature Chef K taking her spin on a Health Nut salad using one of the dressings now available at retailers nationwide.

"I'm thrilled to be a part of Health Nut's journey,” said Chef K, the Kardashian's Private Chef. “With the flavors these dressings bring, from the sweet heat of Spicy Asian to the beloved Original House, together, we're delivering Health Nut quality taste to homes across the country."

Starting May 30th, fans of Health Nut can tune in on @ChefKLA and @HealthNutLA to find each week’s episode. In addition to the “Shake it Up with Chef K” series, Health Nut will support the national launch of its new dressings through an integrated marketing campaign spanning social media, programmatic advertising, shopper marketing, and more.

The Health Nut Dressing line is located in the refrigerated produce section of grocery and mass retail stores starting May 2024, with a suggested retail price of $4.98-$5.49. For more information about Health Nut Dressings, visit https://www.shophealthnut.com/.

About Health Nut:

From its inception as a vitamin shop in 1988, Health Nut has evolved into a popular Southern California chain with a thriving online business. The restaurant is celebrated for its fresh ingredients and diverse menu options, including vegan, vegetarian, organic, and gluten-free offerings. For more information about Health Nut, visit www.healthnutla.com and www.shophealthnut.com.

Sauce Like a Boss with Guy Fieri’s NEW Flavortown™ Sauces

Nine Irresistibly Tasty Condiment and Barbeque Sauces Now Available to Amp Up Fans’ At-Home Culinary Game FLAVORTOWN, USA, February 21, 2024 – Guy Fieri is bringing more big, bold flavor into every home and to grocery stores across the United States with the launch of his new Flavortown Sauces line. The dynamite line of nine top-notch condiments and BBQ sauces, including Guy’s Famous Donkey Sauce, has all taste buds covered regardless of the dish or meal occasion. Each bottle has been masterfully crafted by the Mayor of Flavortown, Guy Fieri, to keep the mouthwatering flavor alive, bite after bite. With worldwide success and a massive following from his years as a celebrity chef and Emmy award-winning TV host and restaurantuer, Guy Fieri is now paving the way into other ventures as part of his Flavortown legacy. "When it comes to saucin’ it up in your home kitchen or out at the grill, I’m a firm believer in the old adage, ‘Go Big or Go Home!’  So, I’m stoked to be launching my Flavortown Sauces nationwide, nine real deal flavors to help you sauce like a boss,” said Guy Fieri. “From old faithfuls like Smokin’ Hickory BBQ and Honey Mustard Sauce to new schoolers like Poppin’ Jalapeno Sauce and of course, I finally had to bring my famous Donkey Sauce to the shelf. Big, real deal flavor comin’ soon to a store near you!" Lather these flavors on brisket sandwiches, ribs, burgers, chicken, salmon or shrimp kebabs. Grill masters can dig into a variety of sauce flavors – ranging from sweet and smoky, to spicy chilis, chipotles and mustards. These nine lip-smackin’ sauces include:

  1. Famous Donkey Sauce: Why is it called Donkey Sauce? Because if you don’t dig this creamy, garlicky, flavor-bombed aioli, you’re probably a jacka$$!
  2. Top Secret Sauce: It’s so good, the recipe is locked up in a vault at Fort Flavortown. A creamy aioli with dynamite sparks of chili powder, subtle mustard, and garlic that's good on everything.
  3. Honey Mustard Sauce: Real Deal Honey Mustard Sauce has all that all that tangy mustard and sweet honey creaminess you’re gonna wanna dip, spread and drizzle.
  4. Poppin’ Jalapeno Sauce: Fires up the flavor jets fast with a combination of spicy jalapenos, creamy aioli, and a garlicky punch.
  5. Kickin’ Chipotle Sauce: Brings the heat with a combination of smokey chipotle, a side-kick of chili, and a roundhouse of spices that builds mouthwatering heat bite after bite.
  6. Smokin’ Hickory BBQ Sauce: A true pitmaster classic with the just-right balance of sticky, sweet, smoky and tangy that’ll have you saucin’ with authority.
  7. Mop Sauce BBQ Sauce: Your Flavortown Insurance policy against dry, boring barbecue. Chile, spices, molasses, some mustard tang, all workin’ together to keep that meat moist.
  8. Carolina Style BBQ Sauce: A winning combo of tangy mustard, a little sweetness and savory spice that you’re gonna dig. Go for the gold.
  9. Money Honey BBQ Sauce: Just what you’re lookin’ for. Sweet, sticky honey pulls together brown sugar, a hint of tomato and spices that'll upgrade any dish…and you can take that to bank.
Just in time to start firing up the grill, a national launch campaign will feature an integrated marketing plan to target and engage with Flavortown enthusiasts across connected TV, programmatic ads, social media, and shopper marketing tactics that paves the road to Flavortown to life both online and in-store. The rise of premium condiments and barbecue sauces, which are outpacing traditional brands with double the unit sales growth,1 underscores the market's appetite for the new Flavortown line. This punch-you-in-the-mouth lineup of Flavortown BBQ sauces and condiments will be available nationwide in grocery and mass retail stores beginning in March 2024, for a suggested retail price of four to five bucks. For more information about Flavortown Sauces, visit www.FlavortownSauces.com. 1 Circana Market Advantage, Total US - MULO, 26 Week Data Ending 7/16/2023 About Guy Fieri Chef, restaurateur, and Emmy Award-winning television host Guy Fieri is one of the world’s most recognizable and influential culinary stars. With a star on the Hollywood Walk of Fame, he is best known as the Mayor of Flavortown and the face of Food Network favorites Diners, Drive-Ins & Dives, Guy’s Grocery Games, and the iconic culinary competition Tournament of Champions. His thriving business empire has grown to include over 80 restaurants worldwide, Hunt & Ryde vineyard, Santo tequila, and Knuckle Sandwich cigars. Media Contacts:  Ryan Whitchurch Ryan.Whitchurch@litehousefoods.com 208-920-2000 Jill Knepper Jill.Knepper@ketchum.com 312-420-4789

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