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January 31, 2022

Litehouse Campaign Inspires Consumers to Be the Dip Master on Game Day

“Will it Dip?” spotlights recipe inspiration, tips and tricks for a winning big game party.

SANDPOINT, IDAHO, January 31, 2022 – Litehouse, Inc., a 100% employee-owned company and the No. 1 Refrigerated Salad Dressing (RSD) brand in the U.S.^[1], is launching a national campaign encouraging football fans to be the Dip Master on game day with Litehouse dressings and dips. With 37% of fans most looking forward to the eating and drinking that takes place during the big game^[2], the Will it Dip? campaign encourages consumers to pair Litehouse dressings and dips with their game day favorites or discover unexpected and unique pairings.

Litehouse dressings and dips are a perfect match for traditional dippable foods like veggies and chips as well as more adventurous items like pizza, meatballs, pickles and more. The Will it Dip? destination landing page features dip tips, tricks, recipes and everything consumers will need to be the dip master at their game day party.

Jen Curley, aka @snackqween on TikTok, will serve as the campaign’s official Dip Master, creating video content featuring recipes, dip tips, and game day inspiration. Curley, who has over 1 million followers on TikTok, is known for her adventurous and playful approach toward food and is a longtime fan of Litehouse Homestyle Ranch Dressing & Dip. Curley’s content will be shared across her TikTok as well as on Litehouse social channels, the destination landing page and in digital ads.

“The big game is the occasion that brings everyone together, but the snacks and food are what get people talking – and having fun,” Heidi Wieber, Brand Manager, Litehouse. “We believe the best snacks are the ones that dip and Litehouse offers a variety of delicious dressings and dips that no dip station is complete without.”

The campaign also includes a consumer sweepstakes for a chance to win a $5,000 tailgate package, featuring a smart TV, power station, tailgate grill and more.

With over a billion wings consumed on average during the big game^[3], and 47% of those wing eaters using ranch for dipping^[4], the promotion is strategically timed to support retailers during a critical consumer purchasing period by driving sales and increasing basket ring size at retail. In-store promotion for the campaign includes branding on neck hangers, IRCs and shelf talkers, and promotional pricing on participating Litehouse products, as well as partnering with retailers on digital shopper marketing tactics to reach consumers where they are online.

Litehouse products, including the 20 oz Family Size Homestyle Ranch Dressing & Dip, 15.5 oz Homestyle Ranch Dip & Spread, 13 oz Chunky Blue Cheese Dressing & Dip and Guacamole Herb Blend are available in the refrigerated produce department at grocery retailers nationwide.

To learn more about the Will it Dip? campaign, including Dip Master Jen Curley’s dip tips, sweepstakes rules and eligibility and more, follow Litehouse on social or visit www.litehousefoods.com/will-it-dip.

About Litehouse:

Litehouse, Inc. started in the Hope, Idaho restaurant of the Hawkins family over 50 years ago. Since then, it has become a leader in refrigerated salad dressings, dips, sauces, cheese, and other innovative consumer packaged goods, manufacturing these delicious products at its five U.S. facilities based in Idaho, Michigan, Utah, and Virginia. Litehouse offers its diverse portfolio of products through general retail, e-commerce, foodservice, deli, member stores, and value-added goods, where Litehouse products are featured in meal and salad kits. Litehouse is proud to be 100% employee-owned, and each one of the employee-owners delivers on high standards of quality and innovation.

For more information, visit www.litehousefoods.com, Facebook, Instagram, Pinterest, and Twitter.

[1] IRI Total US MULO and Nielsen Homescan

[2] Numerator Survey, Jan. 2021

[3] The National Chicken Council Annual Chicken Wing Report

[4] Annual Salad Dressing Flavor Trends survey commissioned by Litehouse, July 2021

Sauce Like a Boss with Guy Fieri’s NEW Flavortown™ Sauces

Nine Irresistibly Tasty Condiment and Barbeque Sauces Now Available to Amp Up Fans’ At-Home Culinary Game FLAVORTOWN, USA, February 21, 2024 – Guy Fieri is bringing more big, bold flavor into every home and to grocery stores across the United States with the launch of his new Flavortown Sauces line. The dynamite line of nine top-notch condiments and BBQ sauces, including Guy’s Famous Donkey Sauce, has all taste buds covered regardless of the dish or meal occasion. Each bottle has been masterfully crafted by the Mayor of Flavortown, Guy Fieri, to keep the mouthwatering flavor alive, bite after bite. With worldwide success and a massive following from his years as a celebrity chef and Emmy award-winning TV host and restaurantuer, Guy Fieri is now paving the way into other ventures as part of his Flavortown legacy. "When it comes to saucin’ it up in your home kitchen or out at the grill, I’m a firm believer in the old adage, ‘Go Big or Go Home!’ So, I’m stoked to be launching my Flavortown Sauces nationwide, nine real deal flavors to help you sauce like a boss,” said Guy Fieri. “From old faithfuls like Smokin’ Hickory BBQ and Honey Mustard Sauce to new schoolers like Poppin’ Jalapeno Sauce and of course, I finally had to bring my famous Donkey Sauce to the shelf. Big, real deal flavor comin’ soon to a store near you!" Lather these flavors on brisket sandwiches, ribs, burgers, chicken, salmon or shrimp kebabs. Grill masters can dig into a variety of sauce flavors – ranging from sweet and smoky, to spicy chilis, chipotles and mustards. These nine lip-smackin’ sauces include:

Famous Donkey Sauce: Why is it called Donkey Sauce? Because if you don’t dig this creamy, garlicky, flavor-bombed aioli, you’re probably a jacka$$!
Top Secret Sauce: It’s so good, the recipe is locked up in a vault at Fort Flavortown. A creamy aioli with dynamite sparks of chili powder, subtle mustard, and garlic that's good on everything.
Honey Mustard Sauce: Real Deal Honey Mustard Sauce has all that all that tangy mustard and sweet honey creaminess you’re gonna wanna dip, spread and drizzle.
Poppin’ Jalapeno Sauce: Fires up the flavor jets fast with a combination of spicy jalapenos, creamy aioli, and a garlicky punch.
Kickin’ Chipotle Sauce: Brings the heat with a combination of smokey chipotle, a side-kick of chili, and a roundhouse of spices that builds mouthwatering heat bite after bite.
Smokin’ Hickory BBQ Sauce: A true pitmaster classic with the just-right balance of sticky, sweet, smoky and tangy that’ll have you saucin’ with authority.
Mop Sauce BBQ Sauce: Your Flavortown Insurance policy against dry, boring barbecue. Chile, spices, molasses, some mustard tang, all workin’ together to keep that meat moist.
Carolina Style BBQ Sauce: A winning combo of tangy mustard, a little sweetness and savory spice that you’re gonna dig. Go for the gold.
Money Honey BBQ Sauce: Just what you’re lookin’ for. Sweet, sticky honey pulls together brown sugar, a hint of tomato and spices that'll upgrade any dish…and you can take that to bank.

Just in time to start firing up the grill, a national launch campaign will feature an integrated marketing plan to target and engage with Flavortown enthusiasts across connected TV, programmatic ads, social media, and shopper marketing tactics that paves the road to Flavortown to life both online and in-store. The rise of premium condiments and barbecue sauces, which are outpacing traditional brands with double the unit sales growth,¹ underscores the market's appetite for the new Flavortown line. This punch-you-in-the-mouth lineup of Flavortown BBQ sauces and condiments will be available nationwide in grocery and mass retail stores beginning in March 2024, for a suggested retail price of four to five bucks. For more information about Flavortown Sauces, visit www.FlavortownSauces.com. ¹ Circana Market Advantage, Total US - MULO, 26 Week Data Ending 7/16/2023 About Guy Fieri Chef, restaurateur, and Emmy Award-winning television host Guy Fieri is one of the world’s most recognizable and influential culinary stars. With a star on the Hollywood Walk of Fame, he is best known as the Mayor of Flavortown and the face of Food Network favorites Diners, Drive-Ins & Dives, Guy’s Grocery Games, and the iconic culinary competition Tournament of Champions. His thriving business empire has grown to include over 80 restaurants worldwide, Hunt & Ryde vineyard, Santo tequila, and Knuckle Sandwich cigars. Media Contacts: Ryan Whitchurch Ryan.Whitchurch@litehousefoods.com 208-920-2000 Jill Knepper Jill.Knepper@ketchum.com 312-420-4789

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Feb 21, 2024

Guy Fieri Announces NEW Flavortown BBQ Sauce Brand With Bold, Dynamite-Tasting Flavors

Celebrity Chef Guy Fieri and Litehouse Bring a Flavor Fest to Grocery Stores With New Line of Premium Barbeque and Condiment Sauces FLAVORTOWN, USA, December 13, 2023 – Celebrity chef, Guy Fieri today announced the launch of a new line of nine off-the-chain barbeque sauces and premium condiments to consumers nationwide in spring 2024. Coming soon to grocery, mass and club stores across the country, these new premium sauces – co-created by the “Mayor of Flavortown” himself – will transport fans from their home kitchens to Flavortown. With worldwide success and a massive following from his years as a celebrity chef and Emmy award-winning TV host, Fieri is THE expert on bold, delicious flavor. Co-developed with the expertise of award-winning sauce and dressing innovator Litehouse, the new Flavortown sauce line is the perfect recipe for on-shelf success. “Whether I’m cookin’ it up at home, my restaurants or workin’ with DDD chefs across the country, I’m always lookin’ for a strong sauce game,” said Guy Fieri. “From your low and slow BBQ to your everyday sammiches, the right sauces can make or break your dish. My new Flavortown sauces are developed to help you make the most of every dish, every time and to step your game up and really sauce like a boss!" The rise of premium condiments and barbecue sauces, which are outpacing traditional brands with double the unit sales growth,²underscores the market's appetite for the new Flavortown line. The partnership will introduce excitement and dynamite flavors in out-of-bound proportions to these growing categories. For over 60 years, Litehouse has been a leader in dressings, dips, sauces, and other innovative consumer packaged goods and continues to expand its presence across grocery store sections. Litehouse is jumping on the road to Flavortown to help bring these bold flavors to grocery stores nationwide. “As the ‘Mayor of Flavortown,’ Guy Fieri's undeniable knowledge of ridiculously good food makes him the ideal partner for Litehouse to bring versatile, bold sauces to food lovers nationwide,” said Kelly Prior, President and CEO at Litehouse, Inc. “Together, we will take consumers on a journey to Flavortown that is not only delicious, but a fun celebration of food and flavor.” The product lineup will include nine total sauces that pack a flavor punch, including Guy’s Famous Donkey Sauce, Kickin’ Chipotle Sauce, Smokin’ Hickory BBQ Sauce and more – all available in diner inspired squeeze bottles. With the new expertly created line, fans can pour layers of flavor on their burgers, chicken sandwiches, grilled veggies, quesadillas, tacos and more. Flavortown barbecue and condiment sauces will be available in the shelf stable sauce aisle at grocery retailers nationwide with an MSRP of $4.48 to $4.98. For more information on Litehouse Inc., visit www.litehousefoods.com ¹ Circana US MULO Latest 52 Weeks Ending 9/10/23 ² Circana Market Advantage, Total US - MULO, 26 Week Data Ending 7/16/2023 About Guy Fieri Chef, restaurateur and Emmy Award-winning television host Guy Fieri, a native of Columbus, Ohio, is one of the world’s most recognizable and influential culinary stars. With a star on the Hollywood Walk of Fame, he is best known as the Mayor of Flavortown and the face of Food Network favorites Diners, Drive-Ins & Dives, Guy’s Grocery Games, and the iconic culinary competition Tournament of Champions. His thriving business empire has grown to include over 80 restaurants worldwide, Flavortown Kitchen, Hunt & Ryde Vineyard, Santo Tequila, and Knuckle Sandwich Cigars. About Litehouse Inc. Litehouse Inc. started in the Hope, Idaho restaurant of the Hawkins family over 60 years ago. Since then, it has become a leader in refrigerated salad dressings, dips, sauces, cheese, and other innovative consumer packaged goods, manufacturing these delicious products at its five U.S. facilities based in Idaho, Michigan, Utah, and Virginia. The diverse portfolio of Litehouse Inc. brands includes Litehouse, Green Garden, Organicville, Sky Valley, Veggiecraft Farms, California Pizza Kitchen and soon, Health Nut and Flavortown, with products available through general retail, e-commerce, foodservice, deli, member stores, and value-added goods, including meal and salad kits. Litehouse is proud to be 100% employee-owned, and each one of the employee-owners delivers on high standards of quality and innovation. For more information, visit www.litehousefoods.com.

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Dec 18, 2023

Host A Bigger Bolder Tailgate with LITEHOUSE IN THE HOUSE

Join America's No. 1 Refrigerated Dressing Brand for Football Season Featuring a Ranch Cave Sweepstakes, Instant Wins, and More Tailgating Fun

SANDPOINT, IDAHO, November 2, 2023 – As the football season excitement continues to build, ® is taking the tailgating experience to new heights with its “LITEHOUSE IN THE HOUSE” campaign featuring America’s No. 1 Ranch Fan. The “LITEHOUSE IN THE HOUSE” campaign has yielded exceptional results to-date, including record sales market share this year. America’s #1 Refrigerated Dressing Brand1 is “Ready to Ranch” with “The Ranch Guy” and must-have Litehouse Dressings and Dips with a Ranch Cave sweepstakes and instant wins. “Football viewership is increasing this season2, and fans are looking for ways to elevate their go-to tailgate foods for game day,” said Paul Hemingway, Vice President of Marketing & Communications at Litehouse Inc. “Our ‘LITEHOUSE IN THE HOUSE’ Tailgate campaign offers multiple ways of creating an unforgettable tailgating experience, from our delicious dressing and dips to exciting contests tied to the action on the field." The campaign gives Litehouse enthusiasts a slew of ranch dressing-forward prizes to win all season long, including: • A Ranch Cave Sweepstakes: One ranch-loving grand prize winner will win their very own Ranch Cave with fooball cave essentials. One first-prize winner will receive a year's worth of Lithehouse ranch dressing and fifty second-prize winner will receive Litehouse Ranch -Shaped pillows, the perfect addition to any tailgate hang. Interested fans can enter to win here starting Nov. 3. • "Take it to the House" Instant Wins: Every Sunday, Litehouse will celebrate the first time a player takes it to the house. Starting in November, the first time there is an interception, kick-off, or punt return for a touchdown, Litehouse will give away free bottles of Litehouse ranch dressing! Follow @litehouse foods on Instagram for more information. Running now until the Big Game in February 2024, the national campaign also features a variety of social media, digital marketing, and shopper marketing tactics, including:

First-in-the-category tailgate-themed labels on Litehouse Homestyle Ranch 20 oz bottles to help shoppers identify the ultimate tailgate addition in the produce aisle.
A suite of ad spots that will launch on Connected-TV in Seattle, Denver and Atlanta.
Select discounts, coupons, and rebates on Litehouse dressings, including a $1 off coupon on Ibotta and Instacart and additional digital coupons offered at select retailers valued at $1.25 off any Litehouse items.

From fan-favorite options like Litehouse and to trendy flavors like and , Litehouse Dressings and Dips are made with delicious ingredients, and no high fructose corn syrup, artificial colors, flavors or preservatives. These crave-worthy dressings and dips can be found in the refrigerated produce department at retailers nationwide. To learn more about the “LITEHOUSE IN THE HOUSE” Tailgate campaign and for more details for the Ranch Cave Sweepstakes and instant win promotions, follow Litehouse on or visit .

About Litehouse: 

Litehouse, Inc. started in the Hope, Idaho restaurant of the Hawkins family over 60 years ago. Since then, it has become a leader in refrigerated salad dressings, dips, sauces, cheese, and other innovative consumer packaged goods, manufacturing these delicious products at its five U.S. facilities based in Idaho, Michigan, Utah, and Virginia. Litehouse offers its diverse portfolio of products through general retail, e-commerce, foodservice, deli, member stores, and value-added goods, where Litehouse products are featured in meal and salad kits. Litehouse is proud to be 100% employee-owned, and each one of the employee-owners delivers on high standards of quality and innovation.  

 

For more information, visit , , , and .

1Circana US MULO Latest 52 Weeks Ending 10/8/23.

2 2023 Week 2 Viewership Ending 9/18/23.

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Nov 8, 2023

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