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Category leader introduces first line of pourable Greek Yogurt-Based Dressing

CATEGORY LEADER INTRODUCES FIRST LINE OF POURABLE GREEK YOGURT-BASED DRESSING

Litehouse® Foods, the industry leader in the Refrigerated Salad Dressing (RSD) category, is expanding its highly successful OPA by Litehouse™ Greek Yogurt Dressing line to include the industry’s first pourable Greek yogurt-based dressing. OPA by Litehouse Pourable Salad Dressings provide consumers even more ways to lighten up meals with delicious, lower calorie, higher protein dressing. The dressings come in convenient pourable glass bottles and are available in five flavors: Tzatziki Ranch, Avocado Cilantro, Strawberry Poppyseed, Roasted Garlic, and Curry.

Since launching in 2013 OPA by Litehouse remains the category leader and has 91% percent share of the Greek RSD market.* The innovative OPA by Litehouse dressing has received numerous industry awards including being named Salad Dressing of the Year by the ADS. Litehouse Foods’ new flavors and convenient packaging capitalize on the growth of pourables and yogurt dressings which have more than double the market share of non-yogurt dressings.

“We have had incredible retail and consumer response to the OPA by Litehouse line and are proud to be the category leader and innovator,” said Alison Kellogg, Brand Manager. “Our new flavors reflect consumer desire for international spice and flavors and our new bottles offer a convenient way to pour on the flavor.”

OPA by Litehouse Pourable Salad Dressings are big in flavor and low in calories. The dressings meet the needs of health-conscious consumers and contain zero trans fat, no MSG, no artificial preservatives, no high-fructose corn syrup and are gluten-free. Made fresh with high-quality ingredients, the dressings are available in five new savory flavors:

  • Avocado Cilantro: A creamy combination of avocado and cotija cheese, blended with cilantro and topped off with a spicy kick of poblano chiles.
  • Tzatziki Ranch: A refreshing option with tastes of cucumber and dill for Mediterranean food lovers.
  • Roasted Garlic: Bursting with flavor, Roasted Garlic will zest up salads, sides or meals.
  • Curry: An Indian-inspired combination of garlic, green onion and red pepper.
  • Strawberry Poppyseed: A delightfully sweet combination of strawberries and poppy seeds.

The new flavors can be found in the refrigerated produce department at grocery retailers nationwide in mid-February for a suggested retail price of $4.49 per 11.25-ounce glass jar.

About Litehouse Foods, Inc.                                                                                                                                             
Litehouse Foods, Inc. started in the Hope, Idaho restaurant of the Hawkins family over 50 years ago. Since that time, it has become the leader in refrigerated salad dressings, fruit and veggie dips, sauces, instantly fresh herbs, blue cheese, and fresh pressed apple cider, manufacturing these delicious products at its three U.S. facilities based in Michigan, Utah and Idaho. Litehouse is proud to be 100% employee-owned and each one of the employee owners is proud to carry on the high standards of quality and innovation, living up to the slogan… Families Making Food for Families.
For more information, visit www.LitehouseFoods.com.

*Source: IRI Data Total US YTD ending 12/20/15

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