Sandpoint, Idaho – July 16, 2013– Litehouse® Foods, long known for their nationally acclaimed salad dressings, has announced the launch of an exciting one of a kind product new to the produce industry…. OPA! by Litehouse™ Greek Style Yogurt Dressing in four popular flavors: Blue Cheese, Ranch, Caesar, Feta Dill. The new dressings are available in an 11oz glass jar, and will begin to ship the week of August 6th.
“Litehouse is excited to launch the OPA by Litehouse™ Greek Style Yogurt spoonable dressing line,” states Doug Hawkins, Senior Business Development Manager. “We did extensive consumer studies to fine tune the final flavors, graphics, and packaging. Consumers love the fact that it offers a low calorie, high protein dressing option and still delivers a great taste, perfect for the health-conscious consumer. We also found that consumers prefer a glass bottle, which conveys premium and highest quality. When tested independently against competitive full fat/full calorie regular products, OPA by Litehouse™ Greek Style Yogurt Dressing scored significantly higher. This is a big deal.”
According to Hawkins, “Another measure of consumer acceptance is the knowledge of the Greek Yogurt category. It is one of the fastest growing categories in the entire grocery store. Up until now, it has been used in about everything but a spoonable refrigerated salad dressing. OPA by Litehouse™ changes all of that.”
OPA by Litehouse™ Greek Style Yogurt salad dressings are made fresh with high-quality ingredients. They have zero trans fat, no MSG, no artificial preservatives and are gluten free. The launch is being supported with a national consumer advertising campaign, digital and print trade advertising, point of sale materials, Digital and on pack coupons for trial, and a strong social media campaign—including chef created recipes.
About Litehouse Foods
Litehouse started in the Hope, Idaho restaurant of the Hawkins family over 50 years ago. Since that time, it has become the leader in refrigerated salad dressings, veggie dips, sauces, instantly fresh herbs, blue cheese, caramel dips, fruit dips and glazes. Litehouse has been an employee-owned company since 2006, and each one of the employee/owners is proud to carry on the high standards of quality and innovation, living up to the slogan… Because Taste Matters.
For more information, visit www.LitehouseFoods.com.
Media Contact: 1-800-669-3169